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May 02, 2011

Consumers Co-Create Next Generation Smartphones

By Neelam Malkani, TMCnet Contributor

eYeka, the leading global online community of creative professionals, has announced the results of its “Next Generation Smartphone” competition with an innovative holographic projection phone and a shape-shifting phone claiming top prizes.

eYeka asked its creative consumers to imagine a next generation of smart-phones that could provide authentic, consumer-driven inspiration to leading phone manufacturers. The eYeka community submitted over 130 original phone designs.

 eYeka member j-bouille bagged the top prize with a mind-blowing concept for a “Round Phone”, a modular device that uses holographic projections as a screen and can interact with everything you touch or see, letting you know instantly what temperature your shower is or what groceries you need to purchase. Besides being connectable to a wide range of products it also tells its user whether a call is valid and must be answered or not.

Another innovative concept is the “Flexphone” from eYeka member iKev. iKev designed a foldable smartphone, based on actual research into thin flexible Organic-Light-Emitting Diodes (News - Alert) (OLED). The phone easily transforms from a device that fits in your pocket to a game console or to a tablet size computer.

“’Round smart-phone’ isn’t a buzz word coming from a R&D lab. It’s a concept created by a real, everyday person. We see this as a perfect example of how companies can use consumers’ creative potential to deliver breakthrough innovation for their new product development,” said François Petavy, CEO of eYeka .

Co-Creation, as defined by Doug Williams of Forrester Research (News - Alert) is “the act of involving consumers directly, and in some cases repeatedly, in the product creation or innovation process.”

To further explore how consumer co-creation can be used to deliver genuine innovation in marketing and communication, eYeka, a global leader in co-creation that brings consumers and companies together to spark creativity, will soon be announcing the first Co-Creation Forum, a North American based industry initiative that will promote best practices and stimulate thought-leadership among co-creation practitioners, communities and businesses.

In other news, eYeka announced the appointment of Nicolas Borgis to lead eYeka's Product development. Prior to joining eYeka, Nicolas served at FastBooking, Netscape Communications, Boston Consulting Group, and Microsoft (News - Alert) France.

Neelam Malkani is a TMCnet contributor. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell

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