Verizon (News - Alert) Wireless has scored first, as the company’s V CAST Music service becomes the first digital music service to deliver new, live versions of classic Pink Floyd songs to mobile music customers. Verizon Wireless customers can now download three songs from David Gilmour, the voice and guitar of the legendary Pink Floyd, for free. Music lovers will also be able to purchase these exclusive tracks as ring tones.
Verizon Wireless customers can use their V CAST Music-enabled phones or PCs to download the full-songs for free or purchase the ring tones of the following songs:
· Shine on, You Crazy Diamond
· Wish You Were Here
· Comfortably Numb
The above listed songs were extracted from David Gilmour’s recent No. 1 live DVD Remember That Night – Live at the Royal Albert Hall.
Verizon Wireless customers can find these songs in the What’s New or Featured category on V CAST Music-enabled phones, and online in the V CAST Music Store. The Ring tone and Ring back tones for each song will be available for purchase for a limited time, at the same time the full-track song is available for free. Verizon Wireless plans to make all three full-track songs, Ring tones and Ring back tones available for purchase by next year.
In support of the launch of David Gilmour’s new DVD Remember That Night – Live At The Royal Albert Hall, Verizon Wireless is planning to launch a new mobile marketing program promoting the new release. As part of the program, interactive MMS video messages will be sent to customers to promote each of the exclusive songs, as well as David Gilmour’s new DVD. This new mobile marketing program will encourage fans to interact, download, and stay connected to V CAST Music.
“We are honored to be the first digital music service to deliver these memorable live David Gilmour performances and share this legendary music with an intrinsically mobile generation of fans,” Ed Ruth, Director of Digital Music for Verizon Wireless was quoted as saying in the report.
“I am pleased to be able to use new mobile technologies to let people know about my new performances. Hopefully this exposure will encourage music fans to discover some of the other great stuff on Remember That Night as well,” David Gilmour was quoted as saying in the report.
Calvin Azuri is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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