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November 08, 2007

Broadcom and EA Deliver High-Performance Gaming on Mobile Phones

By Anil Sharma, TMCnet Contributing Editor

Broadcom (News - Alert) Corporation a major technology innovator and one of the global leaders in semiconductors for wired and wireless communications, has joined hands with Electronic Arts Inc. (EA) to deliver popular EA Mobile (News - Alert) game titles on mobile phones powered by Broadcom solutions.

Headquartered in Irvine,CA (News - Alert), Broadcom is one of the world’s largest fabless semiconductor companies, with 2006 revenue of $3.67 billion. As a result of this latest initiative, game titles will be optimized on Broadcom’s latest generation VideoCore III mobile multimedia processor that supports high definition (HD) content and a new level of mobile phone graphics performance equivalent to today’s dedicated handheld game consoles.
This agreement enables EA to deliver games into handsets that contain Broadcom silicon as these handsets come to market.
“With EA offering its exciting titles on VideoCore III processors, Broadcom can deliver a richer, more exhilarating mobile gaming experience,” said Mark Casey, Vice President and General Manager of Broadcom’s Mobile Multimedia line of business.
“The Broadcom BCM2727 processor continues to set the bar for low power, extreme mobile multimedia performance and is receiving significant recognition within the mobile device and gaming communities.”
Broadcom BCM2727 technology provides unprecedented levels of mobile multimedia processing to mobile devices, significantly raising the bar in terms of capabilities for digital video capture, high-resolution still photography, and advanced 2D and 3D mobile gaming.
It is one of the industry’s first low-power multimedia processor that enables high-definition video camcorder and playback in cell phones and portable media players, supports an up to 12 megapixel digital camera, and delivers high-performance yet ultra-low power 3D graphics for a gaming experience.
The ultra-low power graphics pipeline is optimized for efficient hardware acceleration of the OpenGL ES 2.0 3D graphics standard and supports graphics rich 3D games with rendering performance up to 32 million triangles per second.
Mobile games residing on the phone can also be played on televisions up to HD resolution via an included HDMI output, enabling a more versatile gaming experience.
“The new Broadcom VideoCore III processor delivers the unique combination of cutting-edge 3D graphics performance, at low power, for extended gaming on a mobile phone,” said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. “We are excited for EA Mobile titles to be among the first games to deliver this type of quality visual experience to the mobile handset.”
“Advances in high-resolution mobile displays, the rapidly dropping cost of mobile content storage, faster mobile networks and advances in low-power media processing are enabling a new generation of high-definition mobile devices with significantly improved multimedia quality,” said Billy Pidgeon, Program Manager, Consumer Markets: Games for IDC (News - Alert).
“Low-power 3D hardware graphics acceleration will allow developers to create games for convergent mobile devices that can compete with or surpass games for dedicated handheld gaming devices. True high-resolution 3D graphics will entice consumers to download and play more mobile games, increasing revenue for publishers and operators.”
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers whitepapers, case studies and other documents which are free to registered users.
Today’s Featured White paper is titled Accelerating 3G Mobile Video Communications brought to you by HP.

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