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October 31, 2007

Omnifone Launches MusicStation with 3 Hong Kong

By Raju Shanbhag, TMCnet Contributing Editor

Mobile music company Omnifone has announced the first rollout of its unlimited music downloads service, MusicStation, in the APAC region, with Hutchison Telecommunications (Hong Kong) Limited’s mobile operation 3 Hong Kong. 3 Hong Kong’s mobile users will get unlimited access to a vast catalogue of music from major record labels, like Universal Music Group, Sony BMG (News - Alert) Music Entertainment, EMI Music, and Warner Music Group, as well as leading independents.



 
The service is available on 14 3/3.5G Nokia and Sony Ericsson (News - Alert) music mobiles. 3 Hong Kong’s 3G portal will provide either preinstalled or alternatively available for Over the Air (OTA) download. Full track downloads will take just a few seconds, and just few minutes for an entire album.
 
Sandy Monteiro, senior vice president (ASEAN), Universal Music Group (News - Alert) International, said, “Asia-Pacific is a huge market for the music industry, but piracy issues have stifled the growth of legal music sales in recent times. The widespread acceptance of the mobile phone as a device to experience music in the region is providing a great opportunity for the industry to get a better sense of the true value of music.”
 
For just HK$12 per week, users will get to download, play, and share whatever music they want wherever they are, directly on their handsets. The downloading of music is risk-free and legitimate. Other features provided in this service include live charts, a personalized music
news service, and a music-based social network community capability that enables users to make friends, build, and share playlists and music recommendations with other 3 MusicStation users.
 
The service includes a full Traditional Chinese interface in addition to an English language interface. The implementation of wide handset reach double-byte character support will also assist other proposed rollouts in Asia-Pacific. The 3 MusicStation service will also be supported by a local Omnifone editorial team providing full editorial support for localized music news and content, a key characteristic of every MusicStation rollout.
 
Raju Shanbhag is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
 
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