Even thorough its rivals Sony and Microsoft (News - Alert) have been engaged in a fierce price war in the gaming console market, Nintendo has no such ideas.

 

After registering an impressive growth, Nintendo has ruled out a price cut for its smash-hit Wii video game console while also noting that it will be selling the Wii in China next year.

 

Nintendo President Satoru Iwata was quoted in an AP report as saying that price cut was out of the question as the company was struggling to meet the demand for Wii. The market forces suggest that the demand for Wii easily outstrips the supplies at any given point of time. The Wii sells for US$249.99 in North America, 249.00 in Europe and 25,000 yen in Japan. These prices are less than that of Sony’s PlayStation 3 or Microsoft's Xbox 360. Since the Wii debuted in November, Nintendo has sold 13.17 million units worldwide and expects to sell 17.50 million this fiscal year through next March.

 

Satoru Iwata also said, “We're still focusing on how to meet booming demand. We're absolutely not considering a price cut. We barely have enough Wiis to meet global demand this year. But next year, I think we can bring the Wii to China.”

 

Even though the company has no plans to slash the prices of Wii, it doesn’t make any difference to the sales as the prices are already lesser than that of Sony and Microsoft. The portable Nintendo DS machine is hot in places like North America, Europe and Japan. Rivals Sony and Microsoft have been engaged in a desperate war of price reduction to catch the sales of Wii for the holiday season.