O2, a wholly-owned subsidiary of Telefonica and a leading mobile operator in the United Kingdom has entered into an agreement with Apple to sell its highly touted iPhone (News - Alert) in the UK.

 

With the sale of its one millionth iPhone recently, Apple (News - Alert) is enjoying a fair measure of success. The impact created by iPhone in the cellular industry has been felt by all of Apple’s competitors who now need to contend with Apple’s legendary design and innovative touch.

 

“We’re thrilled to be partnering with O2 to offer our revolutionary iPhone to UK customers,” said Steve Jobs (News - Alert), Apple’s CEO. “U.S. iPhone customer satisfaction is off the charts, and we can’t wait to let UK customers get their hands on it and learn what they think of it.”

 

“Our strategy at O2 is to bring our customers the best products and experiences,” said Matthew Key, CEO, O2 UK. “The iPhone is a breakthrough that is changing the way people use their mobiles forever, and we’re thrilled to have it exclusively for O2 customers in the UK.”

 

UK users can activate their iPhone using iTunes software running on a PC or Mac computer. This takes only minutes as iTunes guides the user through simple steps to choose their tariff, undertake a credit check, and activate their iPhone. iPhone users in the UK will be able to enjoy additional benefits like linking to Apple’s latest music offerings on iPhone including the recently launched iTunes WiFi Music Store.

 

This contract between Apple and O2 offers a special benefit to all the existing O2 customers with an option of keeping their existing phone number and upgrading their account to work with iPhone. New customers can also transfer their current mobile number to O2.