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September 17, 2007

ASUS and NXP Launches Mainstream GPS-Enabled Notebook PC

By Anuradha Shukla, TMCnet Contributing Editor

NXP Software and ASUSTeK Computer have launched the world’s first mainstream notebook PC with integrated GPS capability, the ASUS U3S. Using NXP Software’s swGPS Spot software GPS baseband technology the U3S can perform all necessary GPS signal processing entirely in software. This capability enable users to access the fast-growing range of location-based services from navigation and local search to theft protection.



 
As the NXP Software’s swGPS Spot can perform position fix calculations in software, it eliminates the need for separate GPS baseband hardware, saving board space. The solution’s excellent practical performance ensures responsive, accurate and reliable location-finding. Thanks to its flexibility, the solution enables in-field upgrades to new services such as Galileo and the rapidly expanding range of GPS applications, without the need for hardware modifications.
 
The U3S is the first product design launched by the collaborative efforts of both the companies. Boasting stylish 13.3" widescreen notebook for urban professionals on the move, the product’s unique design features a piano-painted LCD cover, stainless steel contour, magnesium aluminum alloy housing and genuine leather-bound palm rests.
 
The new release is based on the latest Intel Centrino Duo Processor (News - Alert) Technology, Windows Vista operating system and exclusive ASUS innovations, and also offers a dynamic computing experience and powerful performance. Through a special Power Saving key users can switch between the integrated graphics chipset and an additional, discrete GPU enables enhanced graphics performance. The companies claim that effective use of this option can extend battery life by 50 percent.
 
Moreover, the U3S offers integrated Global Positioning System (GPS) technology as an innovative option. Since this feature is bundled with leading navigation application software users can make immediate use of the U3S GPS solution.
 
“ASUS is committed to bringing customers the most advanced technologies and we are excited about Intel's (News - Alert) next generation platform,” said Tony Chen, general manager of ASUS Notebook Business in a statement.
 
Chen continued: “We are pleased to offer the swGPS Spot technology from NXP Software in our U3S notebook. The drop-in GPS solution will enable our product to provide users with practical performance with ensured future-proofing.”
 
Hans Streng, NXP vice president and general manager of the Business Unit Emerging Business points out that ASUS is one of the leading ODM/OEM notebook suppliers and has a track record of delivering products with leading-edge features.
 
“With the U3S, we are delighted to help continue this trend through swGPS Spot, and bring GPS technology to the consumer notebook market,” he added.
 
 
Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.
 
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