blinkx has partnered with Utarget to place video advertising around its video content for UK audiences. Utarget will monetize blinkx's video inventory including ITN News and ITN Celebrity.

 

The US online video advertising market is projected by eMarketer (News - Alert) to grow from US$775 million in 2007 to US$4.3 billion by 2011. UK's first video advertising network UtargetTV was launched in June 2006 and has now grown to more than 125 sites and delivered 9.6 million video ads in August 2007 including major TV-advertiser brands such as Coke, Halifax, Shell and Smirnoff.

 

blinkx is a large video search engine boasting more than 14 million hours of searchable audio-visual content and has over 200 media partnerships in place. Blinx has been named this year as one of Time magazine's Best of the Web and a Business 2.0 Disruptor.

 

Suranga Chandratillake, founder and CEO of blinkx said that they are leading the way in developing options for content owners to monetise and manage their output. Chandratillake believes that working with Utarget offers their partners the simplest way of getting in touch with the right advertisers.

 

“blinkx is easily the most advanced search engine for users to access video. Partnering with blinkx will offer our advertisers quality video inventory and a large, well-informed audience,” added Phil Cooper, Utarget CEO in a statement.

 

Based in San Francisco and London, blinkx is a comprehensive video search engine. Today, blinkx has indexed more than 14,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand.

 

Founded in 2000, Utarget Networks is one of the UK's leading advertising networks and the market leader in online video advertising