LG Electronics (News - Alert) and Prada have unveiled the Prada Phone (KE850) in Australia.

Both the companies have formed a close collaboration in all the areas of handset development, including attention to detail and technological innovation. As a result, the companies claim that this touch screen mobile phone is sophisticated and unique.

The KE850 is priced at $999 and is available from Vodafone (News - Alert) and Optus retailers across Australia from mid September.

President and CEO of Prada Patrizio Bertelli said, “As we do with ready-to-wear and accessories, we were looking at a break-through. Consistent with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone.”

The company feels that KE850 is one of the more stylish phones ever to hit the Australian market. It has unique features like world's first advanced touch interface, eliminating the usage of traditional keypad. It has an extra wide LCD screen, 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer. The sleek and glowing icons on the face of the phone disappear when not in use to reveal a black exterior. The phone comes with an external memory slot to enhance the memory of the phone.

Keeping in line with the latest trend of thin phones, the LG Prada phone is ultra thin (just 12 mm). With such a thin body, it’s amazing to see the phone hosting so many features. With the above mentioned features, there is a host of multimedia functions, including an MP3 player and a music multitasking function for messaging.

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Raju Shanbhag is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.