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March 2003


In the new CEO Spotlight section in Customer Inter@ction Solutions', we foster recognition of the outstanding work performed by exemplary companies. Every month, we will bring you the opinions of the heads of companies that lead the contact center industry now and will help shape the future of the industry. This month's CEO Spotlight focuses on William R. Hennessy, president and CEO of Stratasoft, Inc., a provider of predictive dialers and other advanced contact center solutions to organizations worldwide.

CIS: What is Stratasoft's mission statement?

Hennessy: To provide our customers with a world-class contact center solution.

CIS: What makes Stratasoft's products unique and how can users benefit by using them?

Hennessy: Stratasoft offers custom contact center solutions that do not require excessive, labor-intensive implementation and professional service augmentation. Our complete call center product offering allows end users to rapidly customize their business applications and positions them to effectively compete in today's business climate. The StrataDial. VC2 - Virtual Contact Center suite provides the customer with the following essential telephony applications: outbound predictive dialing, inbound automatic call distribution, voice mail and auto-attendant, speech recognition and text-to-speech, Web-based text chatting, e-mail management and routing, fax-on-demand, an interactive voice response system and rapid application development tools. The product's true open architecture design allows for easy integration with existing in-house systems and software applications, thereby minimizing customer acquisition expenses and capitalizing on existing technology investments. StrataDial.VC2 delivers robust, yet easy-to-use, global contact center functionality to worldwide companies seeking an affordable and flexible communications solution.

With the evolution of the multipoint contact center, our customers are leveraging the power of our product suite to increase their productivity and return on investment. The product allows our clients to contact additional customers and prospects quickly, keeping the customers' preferred choice of contact in mind.

CIS: What, in your opinion, is the most pressing issue facing our industry today?

Hennessy: The industry is suffering from a negative public image. The latest round of press and government legislation has reinforced the less than positive opinion that currently surrounds an industry that is estimated to contribute over $600 billion to a flagging U.S. economy.

CIS: What are your recommendations to alleviate such problems?

Hennessy: We at Stratasoft are designing technologies that focus on consumer preference in both our inbound and outbound (boundless) multipoint communications. The strength of our product is the ability to negotiate and define the delicate balance between the consumer and the contact center. We are leveraging existing technologies such as text-to-speech and speech recognition, and then blending these with newer technologies with the human behavioral patterns of both the contact center agent and the customer. We built the solution of tomorrow to create a win-win situation for the contact center business, the customer and most importantly, the household consumer.

CIS: How will the FTC's proposed amendments to the Telemarketing Sales Rule affect Stratasoft and your clients?

Hennessy: Our systems have been designed with 'do-not-call' embedded technology since their inception. Stratasoft as a solution provider has conscientiously developed consumer-friendly technologies for our clients with the consumer in mind. The Telemarketing Sales Rule will not affect our customers or our company.

CIS: What is your vision of the future of the CRM/contact center industry?

Hennessy: We have been providing CRM solutions since the inception of the company. Clients and consumers are becoming more aware and sophisticated as to their preferences. Due to cost constraints and the availability of a highly educated and motivated overseas workforce, customers are beginning to outsource their back-office operations and call center services. Stratasoft has addressed this trend in two ways ' through product development and resource allocation. The release of the StrataDial.VC2 product is geographically and database-independent. This functionality gave our customers access to the global community. Our subsidiary, Global Outsourcing Solutions (GOS), provides our customers with access to resources through the development of an international network. More and more of the non-mission-critical tasks will be performed in an overseas capacity and mission critical tasks will continue to be performed domestically. Clients need technology that allows them to manage their contact centers regardless of the location where those services are being performed. The evolution of the industry will demand the utilization of such products as StrataDial.VC2. One world'one connection.

[ Return To The March 2003 Table Of Contents ]

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