[January 8, 2002]

Graybar To Distribute Sound Advantage Unified Communications Products 

Sound Advantage announces a distribution agreement with Graybar Electric Company, Inc. to market its award-winning SANDi speech-enabled unified communications products through Graybar's extensive reseller channel.

Graybar is the leading national independent distributor of communications, data and electrical products with sales exceeding $5 billion annually.

The agreement gives Graybar entr�e into the emerging speech recognition and unified communications segments of the telephony market. Sound Advantage gains an important channel for its products scaled for small business, SANDi Lite 2.1 and SANDi Standard 2.1.

Under the agreement, Graybar will aggressively promote SANDi through its large nationwide network of resellers. The marketing campaign will focus on facilitating bundling arrangements with other small business telephone systems and other products already in the Graybar catalog. Graybar will also stock SANDi systems in selected zone inventory for easy access by resellers.

"Graybar represents an important channel for Sound Advantage's small business products," says James MacKnight, director of business development for Sound Advantage. "Their supply chain is extensive and strong. In addition, because Graybar also works with a number of telephone switch manufacturers, Sound Advantage will have a great opportunity to bundle our SANDi Lite and SANDi Standard products with several premium key system suppliers that Graybar represents."

"The SANDi products are a great addition to our voice products offering," comments Bob Weiland, national product manager for Graybar. "Now, we can offer small business telephone systems with a built-in speech-activated receptionist. The opportunity to bundle SANDi with other products creates a cost-effective solution for our end-users and provides a true competitive advantage for our reseller channel."

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