CellMax Systems, Ltd. of Tel Aviv, a voice biometrics start-up, and Multitek Corp., of S.A. of Panama City, a provider of intelligent solutions in Central America, have announced the signing of a Memorandum of Understanding (MOU) for a five-year distribution agreement to supply CellMax Systems’ identification and verification technology to the region’s rapidly expanding call center sector. The value of the transaction was not disclosed.

CellMax Systems’ strength is in its focus on highly accurate identification and verification of the human voice for access control. The company’s product suite features a range of ID management and security applications for the telecom, financial and security markets that are tailored to individual client needs. The company positions these solutions as having unprecedented rates of accuracy.

 

The partners are targeting the call center market with the intention to provide improved secure voice-based e-commerce transactions over telecommunications networks. Voice has been shown to be the least invasive in over-network transactions. It is also shown to be the most readily available and the only technology that can be applied over phone lines.

 

CellMax Systems offers technology that enables higher levels of identification and verification, while also keeping costs low by increasing process automation, raising quality of service and reducing wait time to provide a rapid return on investment (ROI).

 

Multitek is expected to serve as both local integrator and regional distributor for CellMax Systems’ technology for call/contact centers, with excusive license in the Panamanian market, and non-exclusive activity in the neighboring markets of Costa Rica and Columbia.

 

Multitek is the official local partner to Cisco, Polaroid, HP, Hyndai, Linux, Olympus, Sharp, and others, to provide technology to Panama’s burgeoning contact center industry, as well as financial institutions and security agencies.

 

Eran Singer, VP Sales of CellMax Systems, Ltd., today said in a statement, “Multitek is a major force in intelligent solutions provision, telephony, Internet and retail in Latin America and we are honored to join forces with them. Additionally, their active involvement in the Panama Canal Free Zone empowers our partnership with the potential to access regional markets easily.”

 

Daniel Bettsak, Director General of Multitek Corp., contributed in today’s statement, “Adding CellMax Systems’ voice biometrics solution to our range of intelligent solutions means added value to our customers, raising their levels of security and controlling access to sensitive customer data at the most reasonable cost. We’re looking forward to making this solution commonplace in the Latin American contact center space – the fastest growing in the world, serving both the Spanish and English language commercial and financial markets – as well as the security agencies that protect the Panama Canal region.”

 

Latin America has shown significant growth in their contact center industry over the past few years. As the Spanish-speaking consumer base continues to grow in the United States, demand for agents fluent in Spanish will also increase. Combine this demand with the low cost of operations and increased security awareness in the Latin American region and the contact center space will continue to grow exponentially, providing tremendous opportunity for companies such as CellMax Systems and Multitek.

 

 

Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.