Imagine no longer having to flip through various credit cards, or worry about stolen account numbers, lost cards and other security breaches that could be frightening for your finances. Now, biometric technology is eliminating all that extra stuff to carry around including the worry and letting consumers instead just swipe their finger across a biometric reader to make their purchases.
Marking a new milestone in the card industry and in the use of biometrics for security, and to combat fraud, Citibank Singapore announced recently, the launch of a new biometric card for their Clear Platinum cardholders.
Using Pay by Touch's biometric payment services, Citibank offers the ability for cardholders to enroll free by providing a photo id, credit card, a personal search number and fingerprint scan to begin making purchases with their finger.
Using you finger for transactions provides consumers with an easier, faster and more secure way of making purchases.
"The biometric credit card service from Citibank and Pay by Touch sets a new standard for speed, convenience and security," commented John Rogers, founder, Chairman and CEO, Pay by Touch in a statement to the press.
"Together we have eliminated the need for cardholders to present their credit casts when paying for purchases. Instead they simply pres their finger to a biometric scanner and, in seconds, their transaction is complete.
According to a news release, more biometric payment services will be released to additional merchants and Citibank credit cards in the near future.
Pay by Touch also made headlines in September
when they announced their biometric fingerprint solution would be used to allow consumers to cash their checks while at the grocery store—adding a whole new level of convenience and security for shoppers and shop owners at Lowe's Pay and Save Inc. stores in the Texas panhandle and into New Mexico.