|A Tale Of Two
The Internet telephony field is advancing at such a rapid pace
that it has become an awesome task for anyone to track the major developments in the
field. Case in point: This field is a scarce few years old and already there are over 10
important standards to be aware of. New IP telephony products are being released so
rapidly that it is a daunting task for even us at Internet
Telephony magazine to keep up with it all and its our full-time job!
As a person tasked with selecting products, you have a challenge ahead of you like
youve never before witnessed in the fields of telecom or datacom. If you are a
service provider, should you pick an Internet telephony gateway from a huge player like
Cisco, or are you better off working with a smaller player that is more quick to change
and able to turn on a dime? If you are a developer, should you pick a platform from a
board vendor like Natural MicroSystems, or concentrate
on learning the open APIs of Lucents IP Exchange System (IPES)? If you are selecting
products for the enterprise, should you choose traditional PBX technology with a
20-year-old history that promises support for IP telephony, or do you go to a relatively
new voice/data switch (IP-PBX) from a company such as TouchWave, which is now Ericsson WebCom?
As a former MIS director, I too was tasked with selecting products, and I know what it
takes to aid you in making intelligent purchasing decisions. Everything we do at TMC
is designed to aid you in selecting the products you need. The in-depth articles in all
TMC magazines teach you the how and why behind the technologies and products you need to
be aware of our intensive news coverage lets you quickly scan the industry playing
field, and finally, our objective lab reviews written by engineers analyze products
carefully exposing every strength and weakness. We realize time is short and
purchasing mistakes are intolerable even disastrous, so TMC considers itself your
partner in making informed purchasing decisions. Nowhere is this partnership more apparent
than TMC-sponsored expos, which are designed from the ground up to give you everything you
need to make informed purchasing decisions in a matter of a few days. By enriching each
expo with diverse educational opportunities available nowhere else, weve made each
event invaluable to the furthering of your career.
In the coming months, TMC is planning two events that will aid you like no others in
making critical business decisions as voice and data networks converge. We dont take
this convergence lightly
Companies like Nortel
Networks and Lucent which have spent tens of billions of dollars in
acquisitions to get ready for this convergence dont take it lightly, and
neither should you. Convergence will not only affect your future telecom purchasing
decisions, it will seriously impact your datacom purchase decisions as well.
The first of these events you should attend is Internet
Telephony Expo which will take place October 68 at the Hotel Del Coronado, and is extremely focused on the IP
telephony field with conference tracks that will benefit service providers, developers,
enterprise users, and everyone in between. We couldnt have picked a nicer or more
wonderfully exclusive setting for this event than the Hotel Del Southern
Californias only waterfront resort. Moreover, the Del is over 110 years old (yet
thoroughly modernized throughout), making it more monument than hotel. The Del is also a
wonderful spot for a weekend getaway, and Internet Tele-phony EXPO closes on a Friday,
allowing you to spend the weekend in this wonderful setting if you choose and
believe me, there are few domestic resorts that can match the Del in terms of character
As the Del is a moderately-sized venue, our primary educational opportunities lie in
the conference program, which is of the same quality and objectivity level as all TMC
publications. We have augmented our basic conference program with a free Next-Gen
Telco/CLEC workshop that is co-sponsored by ITXC.
Finally, Internet Telephony EXPO will be home to the first-ever ConvergeNET an
interoperable IP telephony network that encourages multi-vendor standards compliance in a
real-world setting. ConvergeNET is the ultimate IP telephony interoperability
demonstration, and interoperability is the most crucial factor in making sure disparate
Internet telephony solutions work seamlessly together. Before you make your next
purchasing decision, come see if the vendors you are considering purchasing from are
committed to interoperability.
The next event to attend is CTI EXPO,
December 79, in the Las Vegas Convention Center, This expo has become a major
industry event in a matter of only two years, attracting over 15,000 attendees! What sets
CTI EXPO apart from other expos is the lengths that we have gone to, to ensure that there
are over 17 crucial educational opportunities to go with the more than 400 exhibitors at
the show. In addition to the many Internet tele-phony products on display, you can see
products such as unified messaging, IVR, fax servers, PBXs, ACDs, and related call center
products. Here is a brief list of educational opportunities:
Six new objective and educational Learning Centers such as Linux CTI,
wireless CTI, and next-gen call center technology.
A Next-Gen Telco In A Booth allowing you to see leading-edge services
made possible through the use of IP telephony networks.
Five on-target conference tracks such as Next-Gen Services, Internet
Telephony, and CTI Technology.
Live Office Of The Future: Demonstrating a state-of-the-art,
Live Multimedia Blended Call Center showing the power of connecting
agents over IP and ATM.
Live CRM Demonstration: The products and technology that enable
leading-edge Customer Relationship Management.
A Demo Theatre showcasing about a dozen unique vendor presentations.
ConvergeNET: Same concept as Internet Telephony EXPO with even more
At TMC, we understand that there are many trade shows to choose from and that is why we
endow each of our expos with leading-edge educational opportunities that are unique and
critical to your career allowing you to make informed purchasing decisions that you
wont regret later. You come to shows to evaluate products, and by attending both Internet
Telephony EXPO and CTI EXPO, you will be sure to have all the
information you need to make intelligent decisions in a field that moves as quickly as
Internet telephony. By registering before August 28, you can save $50 on admission to the Internet
Telephony EXPO Exhibit Hall. Register by September 27 for the CTI EXPO
Exhibit Hall and save $25. We hope to see you there