With all the talk about change sweeping over the communications landscape, we may well
wonder how it is that some features of this landscape should resist change so well.
Especially curious are those features for which durability is by no means desirable
or, for that matter, inevitable.
One such feature or redoubt is the sameness that characterizes the
communications services for small to mid-sized businesses. Consider the typical options.
Analog phone lines and dial-up Internet access. Or ISDN. Or frame relay service or a
partial T1 for faster data communications. Or Centrex.
These offerings are hardly inspired (or inspiring). And yet service providers have had
little incentive to offer anything else nothing, at any rate, within the means of
small to mid-sized businesses.
This state of affairs may be due for a change. And the agent of change could be voice
over DSL (VoDSL), a technology for transporting voice and data, at broadband magnitudes,
over an ordinary analog line, the familiar twisted copper pair.
Whether VoDSL achieves a breakthrough depends, at least in part, on the willingness of
subscribers and service providers to think of communications services diferently, to
consider the value of novel service bundles. Unexamined attitudes towards communications
services may ultimately prove more durable than the circumstances that created the current
last-mile impasse.
Subscribers are unlikely to resist the technology. Why should they even care about the
underlying transport? They will, however, need to exercise their imaginations, and
consider ways enhanced services may benefit their businesses.
Service providers have challenges of their own. Theyll need to enhance their
infrastructures, providing for access devices at the customer premises, as well as
concentration and gateway functionality within the network.
Already, the access devices, often called integrated access devices (IADs), are
available from a multitude of vendors. And many vendors provide concentration devices,
sometimes called DSL access multiplexers (DSLAMs). A few vendors provide gateway
functionality which typically accomplishes translation between DSLAMs and class 5
switches. But while there are relatively few gateway vendors, they have multiplied their
influence through aggressive partner programs. The many partnership announcements
issued by such vendors as CopperCom, Jetstream, and TollBridge attest to the
popularity of these programs.
Other service provider challenges, besides infrastructure, include unbundling issues,
the need to manage diverse network elements, and a willingness (on the part of incumbents)
to make room for VoDSL beside T1 services.
Yet VoDSL vendors are optimistic, characterizing the potential market as sizable
($4553 billion) and as they put it underserved. And while current
penetration of this market is negligible (VoDSL deployments have just started), some
vendors are already pushing the boundaries of the target market at both the high and low
ends, to encompass (respectively) larger enterprises and upscale residences.
Will VoDSL break the current stasis? To help us with that question, weve
interviewed a selection of VoDSL vendors. Most have indicated that while VoDSL is just
getting started, early results will be apparent in as little as a year.
Kevin Mayer
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QUESTIONS AND ANSWERS FROM INDUSTRY EXPERTS
This Month's Guests:
Peter Bourne, VP 7000/8000 Series
Business Unit, Efficient Networks
Josh Soske, executive VP, VINA Technologies
Ken Kolderup, director of marketing, Jetstream Communications
Tom Williams, president/CEO, Praxon
Ron Keenan, CTO, Merlot Communications
David Gunning, VP marketing, Integral Access
James H. Grady, VP marketing, TollBridge Technologies
Nigel Cole, VP business development, Orckit Communications
Stefan Knight, director of product marketing, CopperCom
Dick Sterry, VP of marketing, NX Networks
Jerry Shipley, director of marketing, Woodwind Communications Systems |
- Please discuss management issues. How might maintaining a
VoDSL infrastructure pose a management challenge to a service provider? Do you offer any
solutions? If not, do you rely on any specific partners, or are management solutions in
some sense standardized? CLICK HERE TO READ
- What other broadband technologies in addition to DSL does your
solution support? CLICK HERE TO READ
- What about ITSPs and CLECs that lack a Class 5 switch? Are
they disqualified as candidates for VoDSL? CLICK HERE TO READ
- Would you characterize those who will extend VoDSL services to
small businesses? What investments are they making in infrastructure? What relationships
are they negotiating with higher-tier service providers?
CLICK HERE TO READ
- Do your products/solutions work in a native IP environment, or
in an environment that relies on ATM in some way? Are there any particular
advantages/disadvantages with one or the other approach?
CLICK HERE TO READ
- Several vendors cite cost advantages as a reason why a small
business might subscribe to DSL services. Yet some analysts have indicated that they think
the service providers would just as soon absorb the cost benefits themselves. Any thoughts
on this issue? Are the analysts too cynical? The vendors too optimistic? CLICK HERE TO READ
- The ultimate target market for VoDSL small business
has been estimated at $45-53 billion. Does that confirm what you know about the
size of the market? How fast is it growing? What sort of penetration has VoDSL achieved
thus far? What sort of penetration do you anticipate?
CLICK HERE TO READ
- Why would a small business that already has, say, a T1 line
and existing CPE investments (PBX, IVR, etc.) care to start using VoDSL? What more could
VoDSL do for them? Could they end up with redundant functionality? Could they lose some
existing functionality? (Is a splitter usually necessary to extract voice lines from the
premise equipment, or is splitter functionality typically built into the IAD?) CLICK HERE TO READ
[return
to the top]
Q:Please discuss management issues. How might maintaining a
VoDSL infrastructure pose a management challenge to a service provider? Do you offer any
solutions? If not, do you rely on any specific partners, or are management solutions in
some sense standardized?
A:Management is critical to the success of any new service. We are
working with our voice gateway partners to ensure that our products integrate with their
management practices for remote provisioning and monitoring. In addition, we are providing
industry standard capabilities for SNMP MIBs for DSL, ATM, and IP. SpeedStream NG-IADs
will support independent management access for voice and data functions at the customer
premises, each with multiple levels of authorization, to ensure that toll-quality voice
service is not affected by changes to data functionality.
Peter Bourne, VP 7000/8000 Series Business Unit, Efficient Networks
VINAs VoDSL utilizes ATM as its underlying service fabric an
industry-endorsed technology in wide-scale deployment. Our solution provides ATM-standard
QoS management with support for toll-quality voice over ATM. For ease of operations and
flexible service provisioning, features such as remote management as well as extensive OAM
and diagnostics reporting capabilities are provided.
Josh Soske, executive VP, VINA Technologies
[return to questions]
Q:What other broadband technologies in addition to DSL does
your solution support?
A:Our CPX-1000 and IADs also support (and have been proven
interoperable with) both T1 and fixed wireless broadband technologies, including LMDS,
MMDS, and U-NII. T1 support is critical for carriers when they are looking to deploy a
VoDSL or voice over wireless local loop solution, in that it allows them to overcome any
difficulties in obtaining a DSL or wireless broadband connection to a target subscriber.
For example, in the case of DSL, if a carrier is unable to acquire a copper loop capable
of delivering sufficient DSL bandwidth to deliver the desired set of voice and data
services to a subscriber, the carrier can always fall back to leasing a T1 circuit and
still realize the cost and service flexibility benefits of the gateway and IADs. While the
cost of obtaining a connection to that subscriber may be greater than a subscriber served
via DSL, the overall profitability of the service is great. More significantly it allows
the carriers sales force to always tell a customer Yes, I can deliver the
service.
Ken Kolderup, director of marketing, Jetstream Communications.
[return to questions]
Q:What about ITSPs and CLECs that lack a Class 5 switch? Are
they disqualified as candidates for VoDSL?
A:It is our understanding that those people will not be able to play
in VoDSL, as the services being delivered are all done at the Class 5 switch. VoDSL is
just an alternate, more cost-effective transport medium for those services.
Tom Williams, president/CEO, Praxon
Forward-looking access network solutions support voice gateway functionality under
softswitch (MGCP) control as well as traditional GR-303 capabilities. Such
solutions enable carriers to deliver a full service portfolio over an infrastructure,
including VoIP and VoDSL, in the absence of a legacy circuit-switch infrastructure. We
support TDM and IP voice services on our platform today. In fact, our solution provides a
migration path for network operators who have circuit-switched infrastructures in place
and plan to move to an IP infrastructure in the future.
David Gunning, VP marketing, Integral Access
Access to a Class 5 switch is required for telephone service. Access to the switch can
come as a result of ownership, or as a result of partnering to leverage strengths.
Peter Bourne, VP 7000/8000 Series Business Unit, Efficient Networks
[return to questions]
Q:Would you characterize those who will extend VoDSL services
to small businesses? What investments are they making in infrastructure? What
relationships are they negotiating with higher-tier service providers?
A:Next-gen service providers such as voice and data CLECs and ISPs
have been the most aggressive players. Its a natural extension for such data DSL
providers as Rhythms, NorthPoint, and Covad. Capital investments include both head-end
equipment (DSLAMs, voice gateways, etc.) and CPE (IADs, routers, etc.). Another important
component is labor: the personnel needed to deploy and maintain new VoDSL services.
Relationships are being established with higher-tier service providers to enable delivery
of bundled long-distance and Internet access services.
Ron Keenan, CTO, Merlot Communications
Efficient sees several classes of prominent player emerging:
- Pure-play integrated communications providers (ICPs): Young, aggressive carriers focused
on providing bundled services to SMBs using VoDSL. A challenge will be in building and
maintaining their channel to the SMB community.
- Partnering between voice and data CLECs: Covad has announced a relationship with GST,
providing an excellent example of this. Covad brings DSL network infrastructure and a
focus on the market, while GST brings Class 5 switching capability and a voice
perspective. A challenge will be constructing meaningful business relationships that lead
to marketable integrated services.
- IXCs and out-of-region ILECs: These players see VoDSL as an excellent opportunity to
provide multi-line residential access to consumers using a single copper pair.
- Incumbent LECs and PTTs.
Peter Bourne, VP 7000/8000 Series Business Unit, Efficient Networks
CLECs who have built a new regional ATM infrastructure on the premises for Internet
access can improve their business case by adding voice service via an incremental
infrastructure cost. Example: A typical 10-line business will buy Internet access from a
packet CLEC for $200/month, yet spend approximately $2000/month on voice service.
Nigel Cole, VP business development, Orckit Communications
To play in the VoDSL business, carriers must have (or buy wholesale) a class 5 switch
and a DSL network with DSLAMs co-located at the ILECs COs. They must also have a
sales organization, operations capabilities, billing, and customer care. Several
established voice CLECs, who currently sell T1 service, have partnered with data
CLECs (e.g., Focal and NorthPoint) to deliver VoDSL service. These two entities together
possess all the required capabilities.
James H. Grady, VP marketing, TollBridge Technologies
[return to questions]
Q:Are ILECs interestedin VoDSL? Why?
A:ILECs are being driven by a few key factors to deploy VoDSL: cable
company intrusion on their residential market, copper pair shortages, and the beginning of
a threat from CLECs in the small business market. At least one prominent ILEC SBC, has
publicly announced that they will deploy VoDSL services in mid 2000. Stefan
Knight, director of product marketing, CopperCom
[return to questions]
Q:Do your products/solutions work in a native IP environment,
or in an environment that relies on ATM in some way? Are there any particular
advantages/disadvantages with one or the other approach?
A:PurePacket is packet based, supports MPLS, and works in a native IP
environment. Although ATM provides the QoS necessary to support voice and data
applications, its high cost and complexity was only justified for provisioning high-end
data services. The introduction of QoS capabilities in MPLS products provides network
operators a new, more cost-effective alternative to ATM.
David Gunning, VP marketing, Integral Access
TollBridge products are designed to work in a native IP environment or ATM or Frame. In
each case, TollBridge employs voice trunking to ensure that there is minimum overhead and
that the bandwidth is efficiently utilized. TollBridge ensures the performance of the
Layer 2 network by QoS, ToS, or DiffServ. The advantage of this approach is that it can be
deployed over todays networks.
James H. Grady, VP marketing, TollBridge Technologies
CopperComplete supports both ATM and Frame Relay access networks. ATM has been designed
into the ADSL and G.lite international standards. SDSL implementations use either ATM or
Frame Relay. Frame Relay DSL access networks are moving towards an ATM backhaul model
especially for service providers considering VoDSL. The CopperCom Gateway is physically
connected to the backhaul network via an ATM connection. This ensures QoS and priority for
voice services in a converged network and the lowest overhead for voice. In these
respects, this network architecture is well suited to derived voice applications in the
access network, versus IP which is best suited for toll bypass and/or trunking
applications. IPs overhead for small numbers of lines, issues with call routing
behind customer firewalls, and addressing concerns all limit its suitability for
deployment for toll-quality derived voice in the access network. Despite IPs
momentum, it is not best suited to toll-quality derived voice service offerings in the
access network.
Stefan Knight, director of product marketing, CopperCom
[return to questions]
Q:Several vendors cite cost advantages as a reason why a small
business might subscribe to DSL services. Yet some analysts have indicated that they think
the service providers would just as soon absorb the cost benefits themselves. Any thoughts
on this issue? Are the analysts too cynical? The vendors too optimistic?
A:As with all new cost-saving innovations, the innovators start their
pricing just under existing pricing (i.e., they absorb the cost benefit). However, as
competition increases and service providers look to expand their market penetration, they
will begin to pass cost benefits on to the consumers. One additional factor in the
SMEs favor in this particular instance is that this is not a pure replacement
technology. While all SMEs have voice connections, not many have high-speed data
connections. As a result, many SMEs may actually be adding expense by adding VoDSL, but it
will cost them much less than they would pay for the same functionality without VoDSL.
Service providers will encourage SMEs to make this leap through aggressive pricing. The
new emerging competitive service providers will be particularly aggressive since they have
no existing revenue streams to cannibalize.
Ron Keenan, CTO, Merlot Communications
[return to questions]
Q:The ultimate target market for VoDSL small business
has been estimated at $45-53 billion. Does that confirm what you know about the
size of the market? How fast is it growing? What sort of penetration has VoDSL achieved
thus far? What sort of penetration do you anticipate?
A: The ultimate size of the opportunity is difficult to estimate, but
the number that you represent is not unrealistic. DSL is growing at an extreme rate, and
is only limited by the physical distance limitations. Market acceptance is immediate and
demand is increasing. VoDSL has not really begun, as deployment of the gateway equipment
is just now happening. We see VoDSL being very available by Q1 2001.
Tom Williams, president/CEO, Praxon
VoDSL is still in its infancy and market size estimates vary significantly. Once the
DSL infrastructure is in place it makes sense to provide a multi-service offering to
exploit the capabilities of the digitized line. However, the carrier in question is most
likely providing voice services to the end-customer today over the existing copper loop.
Therefore, the success of VoDSL may be tied to the carriers desire to move all
services to the new infrastructure and to provide additional lines. Its more
carrier push than customer pull.
David Gunning, VP marketing, Integral Access
These numbers seem a bit high, depending on the timeframe you are looking at. The
problem in coming up with these numbers is deciding what to include in them ADSL,
anyDSL, services, IADs, VoIP gateways
?
Dick Sterry, VP of marketing, NX Networks
[return to questions]
Q: Why would a small business that already has,
say, a T1 line and existing CPE investments (PBX, IVR, etc.) care to start using VoDSL?
What more could VoDSL do for them? Could they end up with redundant functionality? Could
they lose some existing functionality? (Is a splitter usually necessary to extract voice
lines from the premise equipment, or is splitter functionality typically built into the
IAD?)
A: A small business that has already invested in the T1
CPE would probably not go to VoDSL. Where we see VoDSL having the greatest growth is with
those customers having analog voice lines currently and looking to grow their dial-up/ISDN
data access. The only customers with T1 CPE that switch to VoDSL would be those that had a
fractional T1, say 12 channels or less.
Tom Williams, president/CEO, Praxon
According to Orckits VoDSL business case, the cost savings that can
potentially be passed on by the LEC who has 6 lines or more can achieve payback within
only 3 months. Support for legacy office equipment is an issue, and will frustrate some
users, but it is not a general show stopper.
Nigel Cole, VP business development, Orckit Communications
Usually the advantage is a cost issue. Performance is about the same, but
cost can be 210 times cheaper for DSL than T1. The splitter issue, I believe, is
more related to ADSL and supplying services to outlying areas. It shouldnt be an
issue for most small businesses within metropolitan areas that use a synchronous DSL like
HDSL2 or SDSL.
Dick Sterry, VP of marketing, NX Networks
The tradeoff between T1 and DSL is one of cost, bandwidth needs, and
circuit quality, depending on SLAs. It is possible for a customer to obtain more value
from DSL than a T1. Woodwind envisions a selection of only one technology. It is also
possible to support direct connection of the type of CPE investments you mentioned,
preserving that investment.
Jerry Shipley, director of marketing, Woodwind Communications Systems
[return to questions]
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| Managing
Multi-Service Networks With MPLS BY DAVID GUNNING
Delivering integrated voice/data services requires an intelligent access network that
allows carriers to leverage the service-rich capabilities of IP. In turn, sophisticated
new management capabilities are needed to tap this network intelligence and deliver
guaranteed levels of service fulfillment, assurance, and billing.
The MPLS standard, which effectively embeds intelligence in the network elements, will
play a key role in managing multi-service IP networks. MPLS integrates Layer 2 information
about network links (bandwidth, latency, utilization) into Layer 3 (IP) in order to
simplify and improve IP-packet exchange. This provides the data that network operators
need to manage traffic, implement QoS, and meet SLA commitments. MPLS gives network
operators a great deal of flexibility to divert and route packetized voice and data
traffic around link failures, congestion, and bottlenecks.
GET YOUR PRIORITIES STRAIGHT
From a QoS standpoint, MPLS allows network operators to manage different kinds of
traffic streams based on priority and service plan. For instance, MPLS allows voice calls
and premium services to be classified, shaped, and assigned priority status to ensure
minimal latency and packet loss. By extending MPLS to the customer premise, network
operators can provision end-to-end QoS for voice and data services.
Managing integrated voice and data services also requires a new class of operations
management systems. These new systems must leverage the intelligence embedded in a
carriers network and integrate both network and services management capabilities.
This requires a system that provides a single-system image of the network and
remote management capabilities for the individual network elements.
An integrated network/service management system allows network operators to remotely
configure equipment, provision services, create and monitor SLAs, view network
performance, and meter traffic for billing purposes. By providing automated service
configuration and end-to-end zero-touch provisioning, these new management systems allow
network operators to rapidly deploy and activate new services without the need for on-site
technical intervention.
BETTER AND FASTER PROVISIONING
This combination of network intelligence and automation enables faster service
activation, more reliable service delivery, and more accurate billing. It also provides
the opportunity for service providers to extend certain service provisioning capabilities
to the end user. By leveraging and linking traffic and services management capabilities in
a single operations system, network operators and end users will benefit from faster
service deployment, advanced provisioning and billing, and new services made possible by a
single network infrastructure.
David Gunning is vice president, marketing, at Integral Access. Dave can be reached
at www.integralaccess.com
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