From the initial advertising drive to the finalization of sales and customer service,
the soundness of the customer relationship is largely dependent upon a strategically
coordinated and structured communications effort. Regardless of the industry or market
niche, equipping personnel with effective tools to manage customer interactions is
critical to the stability of your company. The TeamPOINT product suite from POINT
Information provides the technology to integrate a company's sales, marketing and customer
care processes within one easy-to-use front-end interface: their open Customer Interaction
Platform.
Installation
TeamPOINT 2.50 came installed as a turnkey system integrated with a database. We had our
copy installed on a Pentium II, 266MHz processor with 64 Megs of RAM running Windows 95.
For a database, we made use of a file that was supplied by TeamPOINT during the on-site
demo they gave us. Depending upon the actual database development process needs of the
company, the database portion of the installation can be extremely complicated or plain
and simple.
Documentation
To put a put a fancy wrapper around an otherwise uninteresting statement, if we had a team
of ten technology editors read the volumes that were given to us as documentation, it
would take weeks, providing that they still allotted time to doing their work for the
magazines. We received the TeamPOINT Installation Guide, the User's Guide, the System
Administrator's Guide, the MobilePOINT Installation Guide, the Guide To WebPOINT, the POP
(POINT Object Programming) Programmer's Guide, POP Programming Fundamentals and some
Release Notes. For less organized people, it may be difficult to keep track of all these
paperback manuals, which weighed-in at a hefty six pounds. However, we must POINT out this
is a good problem, and in fact, not really a problem at all.
The most important of these manuals are the User's Guide and the System Administrator's
Guide. These are really more like school textbooks than manuals as they provide
instruction on the use of the database. Both manuals consist of seventeen chapters and
cover everything from Accounts to Reporting and POP (POINT Object Programming). From what
we can tell, if POINT Information knows something, you'll find it in the manual. In
addition to these two tomes, the MobilePOINT Installation Guide and the WebPOINT Guide can
be of significant importance to many remote users. Furthermore, the two manuals dealing
with POP programming can add another layer of usefulness for advanced users by giving them
access to TeamPOINT's object-oriented functionality. These manuals, also bordering on
mammoth proportions, do not forego any topics. In toto, the manuals supplied form a real
library (as opposed to a virtual library, to which many of us are becoming accustomed.)
Features
CenterPOINT, TeamPOINT's core application, consists of the following components: Contact
Management, Account Management, Calendar Management, Activity Management, Literature
Fulfillment, Correspondence, Desktop Utilities, Standard Reporting, Business Process
Support, Dialogue/Scripting Support and Relational Database Support.
CenterPOINT is designed to: provide the means for swift implementation through
POINT-and-click processes and script design tools; expedite the process of interacting
with customers; produce a knowledge database to be shared by the entire organization;
contain reminders, alarms, time management tools, pre-defined template documents and
active workflow support to help increase productivity; and generate time savings through
process automation and script execution.
MobilePOINT is an add-on that enables the full functionality of TeamPOINT to remote
users. MobilePOINT: is database independent; offers a full range of communications
options; provides Store and Forward synchronization; has intelligent file tracking and
processing; and uses a flexible distribution rules engine.
WebPOINT is a Web Interaction package that comes as part of the TeamPOINT suite.
WebPOINT: allows the full functionality of TeamPOINT; allows dialogues, scripts and
business transactions to be processed over the Internet using the visual WebPOINT
ScriptBuilder; has pre-defined modules that allow users to enter contact and account
information, request literature and callbacks, and log, track and monitor service
requests; provides interactive live scripting for customer interactions; and captures and
combines Web data into the database.
In addition, MarketPOINT automates marketing strategies through scripted market
research, customer satisfaction polls, lead tracking, literature fulfillment,
teleservicing, customer service support, account management, credit and collection,
fund-raising support and workflow support; SalesPOINT helps the sales process through
opportunity and proposal management, product configuration, sales forecasting and
escalation management through workflow support; and CarePOINT aids customer service with
call tracking and case management, contract and quality management, problem resolution and
escalation management.
Operational Testing
We inspected TeamPOINT 2.50 by testing its functionality with the demo database that came
supplied with our installation. One of the first things we tried, which we suggest should
be everyone's first action in a new work environment, was to browse the menus, the toolbar
and the right-click pop-up menus. We found that the menu options were particularly
extensive and appropriately thought out. A single right click in accounts list provided
access to the filter and sort options as well as the ability to schedule appointments,
callbacks, send out leads and access schedules.
We tried the filter and sort process to delve into the performance of the system. The
filter and sort screen proved to be very intuitive and easy to use, despite the inevitable
surplus of fields in use by the database. It took single and multiple criteria and quickly
returned the sublisting of the database. We then examined the SQL Generated tab at the
bottom of the Filter window. This allowed us to actually enter SQL code in case we needed
to perform some sort of complicated, nonroutine filter.
We also examined the abilities to create actions such as callbacks and appointments. We
could do this either by right clicking on a particular account, or through the menu bar at
the top of the page. We found these to be intelligible in that they were not overly
crowded or extremely primitive. The fields were well spaced and adequately sized. One
other interesting thing we noticed as we were perusing the system was an interesting
property of the field sizes. Apparently, the size of the field is not fixed, and upon
being accessed, the drop-down menu actually resizes itself to the longest item within.
This obviously eliminates the problem of not being able to read the long entries in their
entirety.
One final thing that we would like to discuss in this review is the object-oriented
programming abilities of TeamPOINT 2.50. A SYMEX unit (Symmetric Multilingual Execution
unit) allows both POP and C++ code to reference each other. Objects in POP are the
following:
- Items whose information needs to be maintained. Examples of this type of object are
Accounts, Contacts, Addresses and so on;
- User interface items that allow the user to update and retrieve information;
- Document based items for automating processes;
- File-based items that allow the import and export of information; and
- Abstract items that allow the user to customize an assortment of different objects.
The POP language itself is not very different from other object-oriented programming
languages.
POINT spent some time organizing some objects, which has made it specialized for the
needs of the POINT system (hence the name of the language). However, most people do not
want to learn a new language, so if they get stuck, they can always fall back upon
programming in C++.
Room For Improvement
One place where we found a need for improvement was the manner in which files are loaded
through the configuration option. We had to type in the filenames for each file to be
loaded through the configuration window. This can prove to be time consuming and highly
inaccurate. We felt that the addition of a browse option in this situation would clear up
any problems the user may have with unusual file names or files that are hardly ever used.
Since the configuration window allows for the insertion of multiple files, this browse
option should be able to select one or many files.
Another situation that seemed unorthodox was the color scheme of the systems. First,
the two-color scheme, very reminiscent of the old green-and-white daisy-printer paper can
be strenuous on the eye, at least with the default configuration. However, what is more
awkward is the fact that all the fields for a record and in many of the submenus seem
"grayed-out." At least in our experience, a grayed-out field denotes that the
field is inaccessible. However, when the field is clicked on, it turns white, indicating
that this field will accept input. There is nothing functionally unsuitable in this
design, only that the user may be unaccustomed to this particular arrangement due to the
years of repetitive ingraining upon the brain of a contrary meaning of
"grayed-out."
Conclusion
TMC Labs has reviewed a number of database solutions for the call center, many of which
have been successful. This is another one of the successful ones. Many of the programming
projects throughout the years have been privately sanctioned solutions, which means that
there have been many systems produced. This is especially the case in regards to database
solutions. The TeamPOINT system is a generalized database, which should work for an entire
family of companies with customer interactions. This product is targeted at mid- to
large-sized companies, but will work praiseworthily in smaller companies as well. |