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January 12, 2007

Alternative Power at Disney

By Stefania Viscusi, TMCnet Assistant Editor


While it may seem that 'alternative power' is mostly a topic of interest for policy makers and the environmentally conscious, it is beginning to be more noted as different energy sources are essential to maintain and protect the world.
 
Several key players are recognizing this need and doing their part in raising the awareness of "green" alternatives via promotional campaigns, new products, and now-- exposure at a theme park.
 
General Motors (GM) is bringing alternative power solutions like their FuelCell technology, hybrid vehicles and ethanol (E85) powered cars to a highly interactive display at Walt Disney World Resorts Epcot (Experimental Prototype Community of Tomorrow) theme park in Florida.
 
The display, "Fuel For Thought" features games and kiosks based on fuel cell facts and hybrid technology as well as an interactive plasma screen display taking visitors through a corm field.
 
It also provides a peek at what GM is doing environmentally around the world and an actual E85 powered car for visitors to examine including a chassis demonstration to show how it works.
 
Targeting the younger generation, frequent visitors to the theme park, is especially important as it is their future that will be mostly impacted by the undertaking of various alternative power sources for the environment.
 
General Motors also first presented in 1999, the "Test Track" exhibit at Epcot, an auto-testing ride that takes visitors through various terrains and conditions at racing speeds.
 
The "Fuel For Thought" exhibit is in the theme parks 'Future World' section and can be easily accessed following the "Test Track" ride.
 
Commenting on the exhibit, Betsy Lazar, executive director of advertising and media operations for General Motors said in a statement, "With the addition of 'Fuel For Thought,' visitors will now have an opportunity to explore innovative aspects and applications of automotive technology through a fun-filled experience."
 
"Epcot is a place of endless possibilities for adults and children, and 'Fuel For Thought' provides a fun, interactive experience that shows the endless creativity of the General Motors team," Brad Rex, vice president of Epcot also commented.
 
GM's expanding line of FlexFuel vehicles both reduce gas emissions that are harmful to the environment and offer an alternative fuel source to lower current dependency on petroleum. Their FuelCell vehicles have zero gas consumption and instead emit only water vapor.
 
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.


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