Star Stable and Girl Gamers around the World Celebrate 10 Years in the Saddle and a Decade of a Thriving Community, Multi-channel Innovation and A-list Partners
STOCKHOLM, Sept. 15, 2021 /PRNewswire/ -- In 2011, Star Stable Entertainment launched its flagship product, Star Stable Online, a multiplayer role-playing horse adventure game that has been played by millions of loyal gamers around the world. Founders were on a mission to create a game with strong, powerful girls at the center of the experience. Despite critics and doubters 10 years ago, Star Stable Online is now celebrating the success and social impact of a game that became the top-rated and fastest growing horse game in the world. It continues to see steady growth of its player community and has consistently attracted new fans, with a 40 percent surge in first-time registrations in 2020 alone. New players join fans who have been playing since Day One.
"Video game experts told us not to create a game for a female audience; they said, 'girls don't play video games.' We did it anyway. And now, 10 years later, we have millions of players in 180 countries playing in 14 languages," said Johan Sjöberg, CEO, Star Stable Entertainment. "We are enormously proud to have helped transform the games landscape for girls and have extended that vision -- to inspire girls and young women and create pro-social, inclusive environments -- across all our entertainment channels."
Earlier this year, Star Stable partnered with research firm The Insights Family to explore the impact of games on girls and young women, and how Star Stable measures up. The results from this US-focused survey showed a positive and undeniable benefit that transcends the game. Star Stable players reported significantly more self-confidence and improved ability to form friendships online and offline.
In the past decade, Star Stable Entertainment built partnerships with entertainment industry giants, including DreamWorks Animation and Nickelodeon, to fill the gap in girls' digital entertainment by emphasizing the qualities of today's fearless girl. These partners and others helped the company expand its portfolio beyond the game Star Stable Online to produce a range of entertainment verticals with the goal of becoming the leading entertainment platform for girls and young women worldwide:
Even as Star Stable Entertainment unveils its expanded and dynamic product portfolio, Star Stable Online remains a top-performer for the company.
"Thank you to all our Star Stable fans for staying with us year after year, for the ideas and constant feedback, and for the players who became invaluable employees. Because of you, the community we dreamed about 10 years ago exists today," said Sjöberg.
About Star Stable Entertainment
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SOURCE Star Stable Entertainment
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