Ericsson: Eyes on enabling growth at Mobile World Congress 2013
(Thomson Reuters ONE Via Acquire Media NewsEdge)
* New solutions for Networked Society focus on superior network quality and
performance, improved end-customer experience, and operational excellence
* Vestberg predicts growing subscriptions for LTE; smartphone shipments to
exceed 50%; and mobile internet users will exceed fixed internet users
* Announced partnership with SAP to bring cloud-based machine-to-machine
solutions via operators to huge mobile enterprise market
At Mobile World Congress 2013, held in Barcelona February 25-28, Ericsson
(NASDAQ: ERIC) presents a full picture of new products, services and solutions
to support its customers in network evolution, process transformation and
innovation and capturing growth opportunities.
During its annual press conference at Mobile World Congress, President and CEO
Hans Vestberg said: "Our heritage has been to lead the industry through its
technology and business transformations. Our journey has taken us with customers
from fixed to mobile, then bringing services, and now extending to process
transformation across other industries."
A new partnership with enterprise software powerhouse SAP was announced. The two
companies will jointly market and sell cloud-based, machine-to-machine (M2M)
solutions and services to enterprises via operators around the globe. The
solutions will be based on a combined software-as-a-service (SaaS) offering from
Ericsson and SAP within M2M.
Better connectivity and consumer demands are together driving continuous
innovation in the industry. Vestberg identified main trends for 2013 that add up
to more possibilities everywhere with increased intelligence in devices, along
with the drive to transform networks, processes, and OSS and BSS systems. At the
foundation is a continued desire from consumers for superior network quality and
"By the end of 2013, more than 50% of phone shipments will be smartphones,
driven by more affordable models," predicted Vestberg, noting that users
appreciate having apps and data seamlessly available on multiple devices. The
cross-communication between machines, people, and content is changing the way we
as humans behave, and the way service providers do business. Vestberg foresees
that the industry will see more pricing models - tiered, shared, and bundled, as
well as further expansion into digital services to find new revenues.
"As we have the internet in our pockets, our virtual and real worlds are coming
together. Online interaction enriches our living, working and entertainment and
breaks down barriers of time and place. By the end of 2013, there will be more
mobile internet users than fixed internet users," he said, adding another
prediction that 2013 will be the year LTE subscriptions exceed 100 million.
With its high speed and capacity, an LTE network can enable delivery of high-
quality content, especially video, without buffering. The launch of LTE
Broadcast is Ericsson's new offering for operators and their media partners to
capture new revenues, by providing premium services with guaranteed quality and
cost-efficient delivery over LTE. Vestberg announced during the press conference
that Verizon Wireless and Telstra are already signed on with the solution.
By the end of Q4 2012, Ericsson had supplied more than 60 live commercial LTE
networks on all continents. About 50% of all smartphone traffic on LTE runs
through Ericsson networks.
An additional proof point of LTE leadership is that Ericsson is supporting
Telefónica's live demonstrations in Barcelona of several complex technologies
and behaviors: 4G handover to Wi-Fi, voice over LTE (VoLTE), and integration
across several vendors and technology standards. "This really proves our
commitment to our customer, where Telefónica is one of the world's largest
operators with a strategy to meet the growing demands of their subscribers,"
Vestberg continued: "Thanks to daily work that our customers entrust us with
around the world, we continue to evolve our combined offerings. All our focus is
on providing the right technology, services and solutions to our customers so
that we together can shape the Networked Society."
During Mobile World Congress 2013 in Barcelona, Ericsson showcases its combined
technology and services leadership for the Information and Communications
Technology industry. Ericsson's solutions deliver superior network performance
in the field, enable complete customer experience management, simplify and
automate operations workflows thereby leading to operational excellence.
Highlights of the MWC 2013 launches include Ericsson Cloud System, AIR32,
Ericsson Key Event Experience, Mobile Order Management, Experience-Centric
Managed Services, Operator CDN, and Device and Application Verification Service.
A full summary of the demos can be found here.
NOTES TO EDITORS
Download high-resolution photos and broadcast-quality video at
Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2.5 billion
We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
Ericsson Investor Relations
Phone: +46 10 719 00 00
Ericsson: Eyes on enabling growth at Mobile World Congress 2013:
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Source: Ericsson via Thomson Reuters ONE
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