TiVo Users Would Rather Go a Month Without Date Night Than Give Up a Month of TiVo
SAN JOSE, CA, Feb 11, 2013 (MARKETWIRE via COMTEX) --
TiVo users love their TiVo(R) DVRs so much that nearly half (46
percent) said they would rather go one month without a date night
than one month without being able to record their favorite TV
programs on TiVo. Only 33 percent said they would rather give up TiVo
for a month in favor of a date night, according to a new Valentine's
Day Survey from TiVo Inc., the creator of digital video recorders
(DVRs) and a leader in advanced television services.
The survey also found that current TV is highly reflective of
-- Nearly half (43 percent) of all respondents feel their current
romantic situation is most like ABC's "Happy Endings"
-- Don Draper from AMC's "Mad Men" is the TV character who respondents
most closely associated their own love lives with (32 percent),
followed by Hannah Horvath of HBO's "Girls" (31 percent)
-- TiVo users have a sophisticated take on love -- PBS' "Downton Abbey"
is their pick for most romantic show (32 percent), while generic DVR
users selected ABC's "The Bachelor/The Bachelorette" as most romantic
"Our survey found that most couples (46 percent) merge their TV viewing
habits and TV show preferences when they have access to DVR
technology," said Tara Maitra, Senior Vice President, General Manager
Content & Media Sales at TiVo. "Coincidentally, exactly half (50
percent) of consumers say they control their TV recordings."
Survey respondents said DVRs like TiVo are modern household
improvements that help partners live harmoniously. TiVo was ranked
fourth (14 percent) of all improvements, behind dual bathrooms (40
percent), separate closets (22 percent) and man caves and craft rooms
About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed
the first commercially available digital video recorder (DVR). Today
TiVo is a global leader in advanced television service for virtually
any platform or device. TiVo offers its service directly to
consumers, and also distributes its technology and services through
solutions tailored for cable, satellite and broadcasting companies.
Since its founding, TiVo has evolved into the ultimate
single-solution media center by combining its patented DVR
technologies and universal cable box capabilities with the ability to
aggregate, search and deliver millions of pieces of broadband, cable
and broadcast content directly to the television. TiVo also continues
to weave itself into the fabric of the media industry by providing
interactive advertising solutions and audience research and
measurement ratings services to the television industry www.tivo.com.
TiVo and the TiVo Logo are registered trademarks of TiVo Inc. or its
subsidiaries worldwide. Copyright2012 TiVo Inc. All rights reserved.
All other trademarks are the property of their respective owners.
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