Tani Pazarlama Maximizes Consumer Loyalty Program Effectiveness With Informatica
(GlobeNewswire Via Acquire Media NewsEdge) ISTANBUL, Turkey and REDWOOD CITY, Calif., Feb. 6, 2013 (GLOBE NEWSWIRE) -- · Tani Pazarlama, a
highly successful Turkish customer loyalty program specialist, is
maximizing consumer loyalty program effectiveness with
Informatica Data Quality, a critical component of the Informatica
Corporation (Nasdaq:INFA), the world's number one independent
provider of data
integration software, today announced that Tani Pazarlama is
using Informatica to increase trust in the 60 million consumer
records it collects from 22 participating member companies and
drive cross- and up-selling across its parent company, Koç
· Informatica is also
helping Tani Pazarlama decrease the cost of data by greatly
improving the performance of their data unification processes.
Previously, it took Tani Pazarlama up to 20 days to prepare data
quality reports on behalf of participating loyalty program
companies. With Informatica, the same process can now be completed
in one day, is fully automated and is managed directly by the
· One of the main
loyalty marketing programs operated by Tani Pazarlama is 'Paro': a
multi-company, multi-sector loyalty marketing program, comprising
22 companies in 10 different market sectors. Prior to Informatica,
each company collected and reported data differently, which meant
Tani Pazarlama could never be certain that the data collected was
accurate, reliable or trustworthy. Inevitably, it contained
duplicate names and addresses, errors or omissions.
· Informatica Data
Quality is used to identify and correct common data quality issues
and synchronize consumer data on a daily basis. The new process
dramatically improves performance based on a previous scripted
approach, reducing the time to synchronize from months to days.
· Informatica Data
Quality ease of use and business user interface also allow Tani
Pazarlama to create comprehensive reports and generate a variety of
dashboards that are used by the business to monitor the ongoing
quality of the data.
Tweet this: Tani Pazarlama Maximizes
Customer Loyalty Program Effectiveness with @InformaticaCorp
"Tani Pazarlama's loyalty programs and database marketing
services can only succeed if we have a single, accurate and timely
view of each consumer," explained Tolga Evren, Data Technologies
manager, Tani Pazarlama. "By standardizing on Informatica Data
Quality, database marketing results are more accurate than before,
which cascade down to more effective campaign management and target
list selection. Partner companies within the Koç Group can then use
this trusted data for more effective cross-selling and
"Tani Pazarlama is a showcase example of an organization that
sees value in elevating the importance of data to the business,"
said Ash Kulkarni, senior vice president and general manager, Data
Integration and Quality, Informatica "Informatica Data Quality
allows Tani Pazarlama to cleanse its data, proactively monitor its
data quality and effectively report data quality issues in a timely
manner to key business stakeholders.
· Success Story:
Loyalty Program Effectiveness with Trusted, Accurate Consumer
About Tani Pazarlama
Tani is a subsidiary of the Koç Group, the largest privately run
organization in Turkey (the only Turkish firm on Fortune 500
listing) with revenues of $41.5 billion and more than 85,546
Tani Pazarlama ve Iletisim Hizmetleri A.S., is Turkey's most
competent customer loyalty operator that manages data. Tani brings
together different sectors in one loyalty program and adds value to
brands. With these services, Tani supports companies to
differentiate in their sectors and thus aims to increase their
Tani offers CRM consulting services to companies, as well as
Data Access and Data Management, Channel Services, Network
Administration, Web and Social Media Products.
Learn more about Tani Pazarlama ve Iletisim Hizmetleri A.S..
Visit us at
Informatica Corporation (Nasdaq:INFA) is the world's number one
independent provider of data integration software.
Organizations around the world rely on Informatica for maximizing
data to drive their top business imperatives. Worldwide, over
5,000 enterprises depend on Informatica to fully leverage their
information assets residing on-premise, in the Cloud and across social networks. For more
information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or
visit Informatica Corporation (NASDAQ: INFA)">www.informatica.com.
Connect with Informatica at http://www.facebook.com/InformaticaCorporation,
Note: Informatica, PowerCenter, Informatica Platform
and Informatica Data Quality are trademarks or registered
trademarks of Informatica Corporation in the United States and in
jurisdictions throughout the world. All other company and product
names may be trade names or trademarks of their respective
CONTACT: Shira Frantzich
+1 650 385 5674
+1 650 385 5360
mobile/+1 650 862 8186
Source: Informatica Corporation
2013 GlobeNewswire, Inc.
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