|[January 31, 2013]
One in Five Owners Bought an HDTV to Watch the Super Bowl, According to CEA Study
ARLINGTON, Va. --(Business Wire)--
Nearly a quarter of high-definition television (HDTV) owners in the U.S.
(22 percent) purchased their televisions for the specific purpose of
watching the Super Bowl, according to the forthcoming Sports and
Technology Study V by the Consumer Electronics Association (News - Alert) (CEA)®.
No other sporting event comes close to prompting that many purchases of
HDTVs. Accordingly, more adults surveyed identify themselves as fans of
football (79 percent) than any other sport, including baseball (53
percent), basketball (51 percent), racing (28 percent) and hockey (27
Super Bowl fans will use both televisions and Internet-connected devices
to follow the game. Of the 70 percent of online U.S. adults who plan to
follow the game, 53 percent plan to watch live in high-definition and 21
percent plan to watch live in standard definition. Twelve percent will
watch clips or highlights broadcast on television, and eight percent
will record the game using a digital video recorder (DVR) to watch
later. Ten percent of online U.S. adults plan to follow the Super Bowl
via social media posts; eight percent will follow news and statistics
from the game online; seven percent will watch clips or highlights
online; and another seven percent will watch live online.
"Sports events, namely the Super Bowl, continue to drive significant TV
sales every year," said Kevin Tillmann, senior research analyst, CEA.
"In fact, the impact of these sports events on consumer electronic sales
is even higher when factoring in TV accessories and premium broadcast
services. One quarter of online U.S. adults that subscribe to cable,
satellite or fiber-to-home television service currently pay extra to
subscribe to a premium sports package."
Additionally, three in ten (30 percent) online U.S. adults are
interested in watching sports events, matches or games in 3D at home.
According to CEA's U.S.
Consumer Electronics Sales and Forecast 2008-2013,
published in January 2013, sales of TV sets with 3D functionality are
projected to increase 39 percent to more than 5.7 million units in 2013.
Internet-connected displays also will see strong growth this year, with
unit sales reaching 12.3 million, up from 9.2 million in 2012.
Furthermore, both unit sales and revenues for LCD displays are projected
to increase in 2013. Innovations within the display category are helping
drive overall industry growth, despite total unit sales of displays
falling slightly in 2013.
The full CEA Sports and Technology Study V report will
examine the role of technology in enabling consumers to watch and enjoy
a broad range of sports events. It is designed and formulated by CEA
Market Research, the most comprehensive source of sales data,
forecasts, consumer research and historical trends for the consumer
electronics industry. Please cite any information to the Consumer
Electronics Association (CEA)®. The complete report will be
available free to CEA member companies in March at members.CE.org.
Non-members will be able to purchase the study at store.CE.org.
The Consumer Electronics Association (CEA) is the preeminent trade
association promoting growth in the $209 billion U.S. consumer
electronics industry. More than 2,000 companies enjoy the benefits of
CEA membership, including legislative advocacy, market research,
technical training and education, industry promotion, standards
development and the fostering of business and strategic
relationships. CEA also owns and produces the International CES (News - Alert) - The
Global Stage for Innovation. All profits from CES are reinvested into
CEA's industry services. Find CEA online at www.CE.org,
and through social media: https://www.facebook.com/#!/CEAfeed
March 8-10, 2013, Snowmass, CO
CES on the Hill
April 16, 2013, Washington, DC
Technology & Standards Spring Forum
May 20-24, 2013,
June 24-28, 2013, New York, NY
2013 CEA Industry Forum
October 20-23, 2013, Los Angeles,
CA (News - Alert)
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