Lisnr Founder Honored by AdAge
CINCINNATI, OH, Jan 21, 2013 (MARKETWIRE via COMTEX) --
Rodney Williams is being honored in today's issue of AdAge as one of
"40 Under 40" Top Marketers across the U.S.
Williams, 29, of Cincinnati, is the co-founder and CEO of lisnr, a
mobile application and software platform that allows music fans to
unlock exclusive content from their favorite artists. He left Procter
& Gamble, where he had served in Pampers brand management, in August
2012 to focus on the technology startup.
AdAge says the award recognizes "the innovative young marketing
leaders who have made their mark in the client, agency and media
realms -- all before their 40th birthdays."
In just over four years, Rodney Williams went from intern to senior
assistant brand manager ... to the holder of three patents for
social-media marketing, AdAge noted. "Just months into his new role,
he left to launch lisnr ... and already counts Mondelez and Warner
Bros. as clients."
AdAge also noted Williams' participation in the SxSW-bound Startup
Bus -- a sort of Startup Weekend on wheels aimed at bringing together
the right kind of talented people to focus intently on starting
technology companies. The Startup Bus gave Williams time and
resources to focus on developing his idea for lisnr.
"I appreciate that AdAge's definition of a top marketer encompasses
people looking for new ways to use technology to serve consumers
better," Williams said. "And at my age, this is truly an honor."
Williams earned both an MBA and two bachelor's degrees (economics and
finance) from Howard University and is a native of Baltimore, Md.
Lisnr changes the way consumers experience audio by
turning what has been a passive experience into an interactive
engagement platform. Currently, lisnr provides musicians with a new
way to engage with their fans and provides advertisers a new way to
partner with musicians through their music. Lisnr plans to scale
multiple verticals, bringing the same kind of interaction to all
forms of audio engagement including live events, broadcast television
and film. Lisnr is a portfolio company of Cincinnati seed-stage
investor CincyTech. Follow them at @lisnr or http://lisnr.com.
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