Rhapsody and MetroPCS Offer Best Unlimited On-Demand Mobile Music Deal Anywhere
SEATTLE, WA, Jan 17, 2013 (MARKETWIRE via COMTEX) --
Rhapsody introduced a new mobile music offer with MetroPCS that will
help millions of consumers make good on their resolutions to spend
less by offering the best value for unlimited on-demand mobile music
"We recognize that music is an important aspect of many consumers'
lives and we are committed to providing services that enhance our
customers' mobile experiences at a price they can afford," said Phil
Terry, senior vice president, corporate marketing, MetroPCS. "We've
seen great success with our Rhapsody Unlimited offer and now that we
have the best value in town for unlimited, on-demand mobile music, we
expect even greater success for MetroPCS."
Available now, MetroPCS customers can add Rhapsody for $5 to its
newly simplified $40, $50 and $60 monthly smartphone plans.
"We are thrilled to work with MetroPCS to bring on-demand music to
the consumer with these amazing plans," said Jon Irwin, president,
Rhapsody. "The future of digital music is the mobile phone, whether
it's in your pocket, in your car or connected to an in-home audio
system, and our future will be built on partnerships with service
providers like MetroPCS, who can bring Rhapsody to a broader audience
through compelling offers like this one."
Rhapsody works closely with MetroPCS to tailor its service to
MetroPCS subscribers by offering customized programming and editorial
content that is updated regularly, a strategy that has been elemental
to the success of the offer.
Rhapsody has seen significant growth in mobile with 56 percent of all
listening coming from mobile phones, up from 27 percent in 2011.
Rhapsody's Irwin predicts the trend will only accelerate.
"This partnership is going to be instrumental in the growth of the
on-demand streaming music business," said Irwin. "This offer brings
value to the customer, without compromising how artists and rights
holders are compensated, which is a key tenet in how we do business.
We're eager to continue to bring new offers to customers that benefit
all parts of the digital music value chain."
The Rhapsody(R) digital music service (www.rhapsody.com) gives
subscribers unlimited on-demand access to more than 16 million songs,
whether they're listening on a PC, laptop, Internet connected home
stereo or TV, MP3 player or mobile phone. Rhapsody allows subscribers
to access their music through mobile phones from Verizon Wireless,
AT&T and MetroPCS, through Rhapsody applications on the Apple iPhone,
iPod Touch and iPad, RIM BlackBerry, Windows and Android mobile
platforms as well as through devices from Vizio, SanDisk, HP, Sonos
and Philips. Rhapsody is headquartered in Seattle, with offices in
Frankfurt, London, Luxemburg, New York and San Francisco. Rhapsody,
and the Rhapsody logo are registered trademarks of Rhapsody
International Inc. Follow @Rhapsody on Twitter and keep up with the
latest on the Rhapsody Facebook page.
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