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MarketingSherpa Releases Details of Email Marketing Summit 2013
Jan 15, 2013 (Close-Up Media via COMTEX) --
MarketingSherpa's tenth annual Email Summit, an email marketing conference based on research and science, will be held February 19-22, at the Paris Las Vegas Hotel & Casino.
According to a release, four power-packed days of hands-on training includes 25 speakers, 30 roundtable discussions and eight breakout sessions. Five tactical trainings will focus on optimizing email marketing programs, and leveraging analytics and testing to gauge results and return on investment. The agenda is structured to help attendees quickly connect each session to a specific marketing goal:
-Capture Growing and retaining lists, forms, content, advertising/traffic, and integration with other marketing tactics
-Deliver Deliverability, mobile, list hygiene, automation, and customer relationship management (CRM)
-Open Subject lines, segmentation, and personalization
-Clickthrough Copy, optimization, design, social integration, and email engagement
-Close Landing page and return on investment
More information:
www.multivu.com/players/English/59419-meclabs-email-summit-2013
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