|[December 06, 2012]
Questus Releases The Naked Brand Documentary
SAN FRANCISCO --(Business Wire)--
Questus, the advertising agency that iMedia named 2012's Small Agency of
the Year and 2011's Agency of the Year, has released its documentary
film, The Naked Brand. The film is being released today through leading
digital entertainment curator Film Buff to iTunes, Amazon Instant,
CinemaNow, Vudu and YouTube (News - Alert).
"The Naked Brand is about the advertising revolution," said Jeff
Rosenblum, Questus co-founder and CEO. "It tells the story of how
changes in the advertising industry can help corporations save the
planet, one small step at a time."
"Corporations have incredible influence on the world we live, work and
play in," Rosenblum says. "But advances in technology are rapidly making
them accountable not just to shareholders, but to everyone. Smart brands
realize that looking great isn't enough. You have to be great."
Rosenblum and his crew spent more than a year researching, writing,
directing, and producing the film. His thesis In today's age of
technology and transparency, advertising is no longer sufficient for
creating a breakthrough brand. Instead, corporations must focus on
behavior more than messages.
The Naked Brand makes the argument that companies can profit by being
more environmentally aware, more conscious of employees and consumers,
and gnerally better. It features prominent personalities such as Kevin
Plank of Under Armour, Tony Hsieh of Zappos, Yvon Chouinard of
Patagonia, Keith Weed of Unilever, Alex Bogusky of Common, NBA superstar
Shaquille O'Neal, Dara O'Rourke of GoodGuide, B. Bonin Bough of Pepsi
and Time humor columnist Joel Stein.
Companies participating in the film are emblematic and passionate on the
movement it depicts. As Unilever Chief Marketing Officer Keith Weed said
in the film, "In the digital world, a brand is judged by what it says
but more importantly by what it does. Advertising can introduce a brand
to new consumers but ultimately a brand is judged by how it acts."
In the year leading up to the release, the producers screened the film
in nearly a dozen cities, including San Francisco, New York City,
Toronto, London and Las Vegas. Among other accolades, The Naked Brand
was awarded "Best Documentary" at the Social Media Film Festival in 2012.
Questus is a revolutionary advertising agency that believes that
interruptive ad messages are no longer sufficient for building a
world-class brand. Questus instead pushes its clients to focus more
creating immersive experiences. This approach has helped the company win
iMedia's prestigious Agency of the Year and Small Agency of the Year
awards and to continue to create groundbreaking results for clients
including General Mills, Capital One (News - Alert), Suzuki, Universal and The NFL.
Questus has offices in San Francisco, New York and Brea.
Founded in 2007, New York-based FilmBuff is the leading distributor of
incomparable digital entertainment. The Company draws upon its deep
relationships within the film industry to curate content that
consistently informs, entertains and inspires. FilmBuff designs
innovative digital strategies to supply content to all on-demand
outlets. Serving as a bridge between filmmakers and audiences, FilmBuff
actively engages in conversations with fellow entertainment lovers
through its exclusive access, original content and unique voice. Find
FilmBuff content on all cable, satellite and telco services, game
consoles, online retailers, wireless platforms and hardware
manufacturers worldwide. Connect with FilmBuff at www.FilmBuff.com
[ Back To TMCnet.com's Homepage ]