Telefonica and Microsoft to develop new global video platform
Dec 05, 2012 (Datamonitor via COMTEX) --
Telefonica Digital and Microsoft Corp. have announced a multiyear strategic agreement to create a new global video platform, or GVP, for all video entertainment services across Telefonica's Operating Businesses.
Based on key Microsoft technologies including the Microsoft Mediaroom platform, the GVP delivers TV services over both managed (IPTV) and nonmanaged networks, at global scale, to a range of consumer devices.
"Video is a fast-growing market, and we already play a leading role in delivering Pay TV services to customers in Europe and Latin America. This new platform allows us to reflect the deep and rapid changes happening in this market. It offers the ease and convenience of a global, convergent platform while maintaining flexibility over content for our local businesses. Most important, it allows us to meet customer demands for access to video content on an ever-expanding range of devices," said Vivek Dev, director of Digital Services, Telefonica Digital.
The GVP, and its use of Mediaroom, will enable Telefonica to deliver to consumers differentiated TV services over both its managed high-speed broadband networks as well as 'over-the-top' nonmanaged broadband networks. It provides a range of features to TV subscribers, including time-shifting and multiscreen among others, enabling Telefonica to avail the benefit of its multidevice capabilities.
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