|[November 19, 2012]
Idomoo Wins Target Video Challenge at ad:tech NY
NEW YORK --(Business Wire)--
the pioneer of mass-scale customer communication via personalized video,
won the Target
Social Video & TV Challenge (watch clip) at this year's ad:tech
New York event. Idomoo was one of four start-ups selected to compete in
& TV category, designed to find the best platforms and services
that can fully utilize the power of video through various media
channels. Idomoo's presentation included a fun, personalized video that
demonstrated the benefits of the Target (News - Alert) REDcard for each individual
Target customer. The smple video riveted both the audience and the
judges, consisting of representatives of Target's ad agency, Carrot
Creative. Idomoo's video was deemed the best fit for Target
Corporation's mission, brand promise and distinctive design style.
"The overwhelming reaction we received at ad:tech confirms that
leveraging personalized videos as a strategic communication tool is the
future of building a personalized brand and deep customer engagement,"
said Eitan Fogel, CEO of Idomoo. "We are excited to be selected
for this innovation award, and we look forward to delivering a killer
pitch to the team at Target."
A video that includes Idomoo's presentation, the sample personalized
video Idomoo created especially for Target, and the judges' feedback on
why the company deserved to win can
be viewed on the Idomoo website.
About Idomoo Ltd.
Idomoo is changing the way companies interact and communicate with
customers through mass-produced personalized video. The Idomoo platform
integrates customer data from standard CRM systems or databases into
millions of automatically generated, yet seemingly tailor-made,
high-quality, professional video clips. Idomoo was developed by an
experienced team of multimedia, customer service, advertising and retail
innovators. Established in 2008, Idomoo's platform automatically creates
millions of broadcast-quality videos delivering personalized customer
support, upgrade offers, plan extension engagement, loyalty plan
communication, personalized corporate greetings and more for
customer-focused companies worldwide.
Idomoo is a private company headquartered in Hod Hashron, Israel. For
examples of Idomoo videos, please visit the Idomoo website: www.idomoo.com/gallery.html
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121119006435/en/
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