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HP ElitePad Takes Flight With Emirates Airlines
[November 19, 2012]

HP ElitePad Takes Flight With Emirates Airlines


(Marketwire Via Acquire Media NewsEdge) PALO ALTO, CA -- (Marketwire) -- 11/19/12 -- HP (NYSE: HPQ) and Emirates Airlines today announced the HP ElitePad 900 tablet as the primary interface for the airline's new Knowledge-driven Inflight Service (KIS), making the airline the first global customer of the tablet.



An innovative in-flight communication and customer relationship management (CRM) system, KIS on the HP ElitePad 900 enables Emirates' pursers to work more efficiently with cabin crew to deliver the personalized service and attention to detail that the airline is known for.

"Emirates constantly seeks ways to enhance our customers' experience," said Kevin Griffiths, senior vice president, Cabin Crew, Emirates Airlines. "We selected the HP ElitePad 900 to power KIS because of its sleek design and light weight, which allows our staff to provide the highest levels of service to our customers, whilst maintaining the ruggedness and security measures needed from an Enterprise class device." Announced in October 2012, the HP ElitePad 900 is a true tablet for the enterprise that is tailor-made for Emirates' KIS application. It balances a beautiful design with enterprise-grade features, serviceability and support. The ultrathin and lightweight Windows® 8-based tablet(1) will allow Emirates' pursers and their crew to provide premium in-flight service to customers while protecting personal information with robust security protocols.


The HP ElitePad 900 is expected to be widely available to customers in the United States in January.

"For its advanced KIS concierge service, Emirates Airlines needed an enterprise-grade tablet," said James Mouton, senior vice president and general manager, Personal Computer Global Business Unit, HP. "In the HP ElitePad, it found a compact, powerful and stylish business tool ideally suited to meet the needs of its staff and customers, both on the ground and at 40,000 feet." Main features of the HP ElitePad 900: An ergonomic design featuring a 10.1-inch diagonal display, while weighing just 1.5 pounds and measuring 9.2 millimeters (mm) thin. This will allow Emirates' pursers and their crew the agility to efficiently address customer needs throughout flights. Stylish, premium materials such as CNC-machined aluminum and Corning® Gorilla® Glass 2 that look right at home in Emirates' luxurious cabins. Engineering that meets military standard 810G testing for drop, vibration, dust, temperature and altitude,(2) allowing it to stand up any travel conditions. Enterprise-caliber data, device and identity protection for Emirates customers with HP Client Security.About EmiratesSince its launch in 1985, Emirates Airline has received more than 500 international awards in recognition of its efforts to provide unsurpassed levels of customer service.

Emirates is the world's largest international airline in scheduled passenger kilometers flown. Its all wide-bodied fleet of 189 aircraft includes eight freighters and is among the youngest in the skies. The airline plans to more than double its size by 2020.

Emirates operates services to 126 destinations in 74 countries in Europe, North America, South America, the Middle East, Africa, the Indian subcontinent and Asia-Pacific.

Visit Emirates online at: www.emirates.com About HPHP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

(1) Not all features are available in all editions of Windows 8. Systems may require upgraded and/or separately purchased hardware, drivers and/or software to take full advantage of Windows 8 functionality. Additional information is available at www.microsoft.com.

(2) Testing was not intended to demonstrate fitness for U.S. Department of Defense contract requirements or for military use. Test results are not a guarantee of future performance under these test conditions.

Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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