|[November 16, 2012]
MC10 Sponsors NASCAR Driver Paulie Harraka & Tests Next-Generation of Athletic Performance Monitoring Devices
CAMBRIDGE, Mass. --(Business Wire)--
At the recent NASCAR Nationwide Series Great Clips 200 Race in Phoenix,
up-and-coming driver, Paulie Harraka, and sponsor MC10 tested a number
of MC10's sports products, including the sports
impact indicator MC10 recently announced with Reebok and a Biostamp
designed to monitor hydration levels, during a practice run at the
Phoenix International Speedway.
NASCAR Nationwide Series driver, Paulie Harraka for Go Green Racing, in front of the car sponsored by MC10 at the Great Clips 200 Race at the Phoenix International Speedway. (Photo: Business Wire)
Head impact injuries and dehydration are common challenges facing NASCAR
drivers and most every other athletic endeavor across all sports,
abilities and age ranges. Just last month, popular NASCAR driver Dale
Earnhardt Jr. was sidelined for two weeks to recover from a couple of
concussions sustained during crashes on the track.
"The news about Jr. really drives home the need for protective sensing
technology like MC10's Sports Impact Indicator in NASCAR," said Harraka.
"Drivers get knocked around when they spin out or crash, so the ability
to notify trainers or doctors if I've sustained a serious impact
provides some peace of mind - it's like having an extra, objective set
of eyes. I got to test the Sports Impact Indicator during a practice run
and it fit comfortably under my helmet, which is key - you have to
minimize distractions to race effectively."
MC10's unique technology reshapes high-performance electronics into
thin, conformal systems that enable biometric monitoring without
distraction. This is the company's second collaboration with Harraka,
who drove the demanding 200-mile course for Go Green Racing, placing 21st
in a field of more than 40 drivers.
"Paulie has a passion for integrating technology to help him perform
better, making him an ideal partner for MC10," said David Icke, CEO of
MC10. "MC10's sports systems give athletes the 'seamless sensing' needed
to get quality insights in the background. With this kind of
information, athletes can learn more from training and make better
decisions during competition."
MC10's innovative, skin-mounted performance monitoring sensors open the
door to a multitude of applications. Because the technology is so thin,
it can comfortably conform to the body and be embedded into virtually
any form to monitor a variety of physiological systems and functions -
from the heart to the brain to body temperature to hydration levels.
When a sensing technology conforms to the athlete and not the other way
around, it can capture more insights for longer periods of time without
discomfort or distraction.
For more information on Paulie Harraka, visit www.PaulieHarraka.net,
Facebook: Paulie Harraka, Twitter (News - Alert): @PaulieHarraka.
For more information on MC10, visit www.mc10inc.com,
Facebook (News - Alert): mc10inc, Twitter: @mc10inc.
For more information on Go Green Racing, visit http://www.GoGreenRacing.org,
Facebook: Go Green Racing, Inc., Twitter: @GoGreenRacing.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121116005412/en/
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