[November 08, 2012]

ExactTarget Announces Third Quarter 2012 Results

ExactTarget (NYSE:ET), a global provider of cross-channel interactive marketing software-as-a-service solutions, announced results today for the third quarter ended September 30, 2012.

"ExactTarget's record third quarter revenue of $74.7 million represents 35 percent year-over-year growth and reflects our expanding market leadership and success in helping organizations transform their businesses through digital marketing," said Scott Dorsey, ExactTarget co-founder and chief executive officer. "With our strong revenue growth, two strategic acquisitions in October and record-setting Connections conference, our momentum continues to build, and we are pleased to raise our outlook for full-year 2012."

Third Quarter 2012 Financial Highlights:

Three Months Ended September 30, 2012:

• Revenue: $74.7 million, a 35 percent increase compared to the third quarter of 2011. Non-U.S. revenue was $14.1 million, an 80 percent increase compared to the third quarter of 2011.
• Recurring Subscription Revenue: $57.9 million (excludes $1.3 million of revenue related to utilization above the contracted level), a 36 percent increase compared to the third quarter of 2011.
• Net (Loss) / Income: $(0.7) million compared to $(22.3) million in the third quarter of 2011. The third quarter of 2011 included tax expense of $14.7 million related to a full valuation allowance on deferred tax assets. Net (Loss) / Income attributable to common stockholders for the third quarter of 2012 was $(0.01) per share on a basic and diluted basis, compared to $(2.55) per share on a basic and diluted basis for the third quarter of 2011.
• Adjusted Net (Loss) / Income: $2.3 million, or $0.03 per share on a basic basis and diluted basis, after adjusting for stock-based compensation and amortization of intangibles, compared to $(20.1) million, or $(2.30) per share on a basic and diluted basis, in the third quarter of 2011. The third quarter of 2011 included tax expense of $14.7 million related to a full valuation allowance on deferred tax assets.
• Operating Cash Flow: $6.8 million compared to $2.4 million in the third quarter of 2011.
• Adjusted EBITDA: $7.7 million compared to $(0.9) million in the third quarter of 2011.

Recent Business Highlights:

• Completed the acquisition of privately-held business-to-business marketing automation provider Pardot, LLC, expanding ExactTarget's product suite with Pardot's solution to create, deploy and manage online lead nurturing campaigns through integrations with salesforce.com, Microsoft Dynamics CRM, NetSuite and SugarCRM.
• Completed the acquisition of privately-held Web personalization provider iGoDigital, expanding ExactTarget's product suite with iGoDigital's advanced product recommendations solutions and predictive analytics to power cross-channel personalization and optimization.
• Unveiled MobilePush, the first enterprise application to integrate push notifications into cross-channel digital marketing with advanced reporting, analytics and cross-channel integration.
• Announced the expansion of ExactTarget's Fuel platform, enabling developers and technology providers to build upon and integrate with ExactTarget's suite of cross-channel marketing and automation applications.
• Announced the addition of a French language user interface for ExactTarget's suite of digital marketing products, enabling marketers to access ExactTarget applications in their native language or toggle between English, Brazilian Portuguese, German and French with a simple click.
• Expanded the company's global footprint with a new office in Paris in October and the announcement of a new office in Stockholm that is expected to open in the fourth quarter 2012.
• Hosted more than 4,000 of the world's top marketers at Connections 2012. The three-day event featured addresses from Michael J. Fox, illusionist David Blaine and executives from Twitter, LinkedIn, Foursquare Forrester and others.

Business Outlook:

As of November 8, 2012, ExactTarget is issuing guidance for the fourth quarter 2012 and increasing its outlook for full-year 2012 as follows:

• Fourth Quarter 2012:
  • Adjusted Revenue: expected to be $79.0 million to $80.0 million. Adjusted Revenue excludes the impact of adjusting deferred revenue to fair value under purchase accounting.
  • Adjusted Net (Loss) / Income: expected to be $(12.5) million to $(13.5) million. Adjusted Net (Loss) / Income excludes the effects of stock-based compensation expense, amortization of intangibles, and the impact of adjusting deferred revenue to fair value under purchase accounting.
  • Adjusted Net (Loss) / Income per Share: expected to be $(0.18) per share to $(0.20) per share on a basic and diluted basis (non-GAAP) assuming weighted average shares outstanding of approximately 68 million shares.
• Full Year 2012:
  • Adjusted Revenue: expected to be $287.0 million to $288.0 million, an increase over prior guidance of $277.0 million to $280.0 million. Adjusted Revenue excludes the impact of adjusting deferred revenue to fair value under purchase accounting.
  • Adjusted Net (Loss) / Income: expected to be $(12.0) million to $(13.0) million, an improvement over previous guidance when incorporating the effect of the previously announced acquisitions. Adjusted Net (Loss) / Income excludes the effects of stock-based compensation expense, amortization of intangibles, and the impact of adjusting deferred revenue to fair value under purchase accounting.
  • Adjusted Net (Loss) / Income per Share: expected to be $(0.22) per share to $(0.24) per share on a basic and diluted basis (non-GAAP), an improvement over previous guidance when incorporating the effect of the previously announced acquisitions. This assumes weighted average shares outstanding of approximately 53 million to 54 million shares.

About ExactTarget

ExactTarget is a leading global provider of cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget's powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol "ET." For more information, visit www.ExactTarget.com.

Website Information

We routinely post important information for investors on our website www.ExactTarget.com in the "Investor Relations" section. We intend to use this website as a means of disclosing material, non-public information and for complying with our disclosure obligations under Regulation Fair Disclosure. Accordingly, investors should monitor the Investor Relations section of our website, in addition to following our press releases, SEC filings, public conference calls, presentations and webcasts. The information contained on, or that may be accessed through, our website is not incorporated by reference into, and is not a part of, this document.

Non-GAAP Financial Measures

This press release includes information about non-GAAP, Adjusted Revenue, Adjusted EBITDA, Adjusted Net (Loss) / Income and Adjusted Net (Loss) / Income per Share. We believe these measures provide important supplemental information regarding our operating performance and are often used by investors and analysts in their evaluation of companies such as ours. In addition, we use Adjusted EBITDA as a key measurement of our operating performance because it assists us in comparing our operating performance on a consistent basis by removing the impact of certain non-cash and non-operating items. Adjusted Revenue is calculated as GAAP revenue plus the impact of adjusting deferred revenue to fair value under purchase accounting. Adjusted EBITDA is calculated as Net (Loss) / Income before (1) other (income) expense, which includes interest income, interest expense and other income and expense, (2) income tax expense (benefit), (3) depreciation and amortization of property and equipment, (4) amortization of intangible assets, (5) stock-based compensation, and (6) the impact of adjusting deferred revenue to fair value under purchase accounting. Adjusted Net (Loss) / Income is calculated as Net (Loss) / Income before (1) amortization of intangible assets, (2) stock-based compensation, and (3) the impact of adjusting deferred revenue to fair value under purchase accounting. Adjusted Net (Loss) / Income per Share is calculated as Adjusted Net (Loss) / Income divided by weighted average shares outstanding on a GAAP basis. These non-GAAP financial measures are used in addition to and in conjunction with results presented in accordance with GAAP and should not be relied upon to the exclusion of GAAP financial measures. Adjusted Revenue, Adjusted Net (Loss) / Income and Adjusted EBITDA reflect an additional way of viewing aspects of our operations that we believe, when viewed with our GAAP results and the accompanying reconciliations to corresponding GAAP financial measures, provide a more complete understanding of factors and trends affecting our business.

Safe Harbor Statement

This press release contains forward-looking statements about expected financial metrics such as Adjusted Revenue, Adjusted Net (Loss) / Income and Adjusted Net (Loss) / Income per Share. The achievement or success of the matters covered by such forward-looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in the company's financial and operating performance; attracting and retaining clients; defects or errors in the company's solutions; unexpected decrease in clients' use of email; ability to gain customer acceptance of cross-channel marketing; changes in domestic and international data privacy regulations; compromises of the company's security measures; infrastructure scalability; third-party hardware and software; competition; the company's ability to hire, retain and motivate employees and manage the company's domestic and international growth; successful client deployment and utilization of the company's existing and future solutions; changes in the company's sales cycle; various financial aspects of the company's subscription model; unexpected increases in attrition or decreases in new business; the emerging markets in which the company operates; unique aspects of entering or expanding in international markets; litigation related to intellectual property and other matters, and any related claims, negotiations and settlements; unanticipated changes in the company's effective tax rate; fluctuations in the number of shares we have outstanding and the price of such shares; foreign currency exchange rates; interest rates; and general developments in the economy, financial markets, and credit markets. Further information on these and other factors that could affect the company's financial results is included in the Registration Statements on Form S-1 we filed earlier in 2012 in connection with our initial public and follow on offerings as filed with the Securities and Exchange Commission. Additional information will also be set forth in our quarterly reports on Form 10-Q, annual reports on Form 10-K and other filings that we make with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of the company's website at www.ExactTarget.com/investor.

Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that the expectations will be attained or that any deviation will not be material. ExactTarget, Inc. assumes no obligation and does not intend to update these forward-looking statements.

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