Research and Markets: Worldwide Hybrid Set Top Boxes - 100 Million Hybrid STBs to Ship in 2015
Jun 08, 2012 (M2 PRESSWIRE via COMTEX) --
Research and Markets (http://www.researchandmarkets.com/research/jmlxmf/worldwide_hybrid_s) has announced the addition of the "Worldwide Hybrid Set Top Boxes" report to their offering.
Hybrid set top boxes are a fast-growing segment of the worldwide set top box market. These boxes include a TV tuner and an Internet connection. It's similar to hybrid vehicles that combine a gasoline engine with an electric motor. Hybrid STBs are appearing in all service categories and new usage models and applications have provided momentum. As television services begin employing applications that are Internet-connected, we see hybrid set top boxes emerging as a key growth driver for the global set top box industry. New In-Stat research forecasts that 100 million hybrid STBs will ship in 2015.
As the STB industry continues its forward march, the next logical iteration is for the set top box to enhance and expand traditional TV-related services by permitting access to content from the Internet, or from Internet-like web services that provide a walled garden' of authorized content, says Gerry Kaufhold, Research Director. By combining traditional TV services with enhancements' that come in via broadband, content owners and service providers think they can successfully compete with all the emerging over-the-top approaches.
Some of the research findings include:
- Over 23 million hybrid STBs will ship in North America in 2012
- The Asia Pacific annual revenue will approach $1.5 billion in 2015
- Satellite hybrid STBs will represent 58% of the hybrid STB market in 2013
Recent In-Stat research, Worldwide Hybrid Set Top Boxes (#IN1104957ME), provides definitions for low-end, mid-range, and high-end hybrid STBs, and presents trends for hybrid STBs in six geographic regions. Hybrid STBs are forecast by region for cable, IPTV, satellite, and digital terrestrial STBs. The worldwide summary includes trend lines by category and by region.
For more information visit http://www.researchandmarkets.com/research/jmlxmf/worldwide_hybrid_s
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